IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxviy2023i4p779-792.html
   My bibliography  Save this article

Developing the Driver-Employer Relationship in Terms of Internal Public Relations Activities

Author

Listed:
  • Mariusz Wozniakowski
  • Agnieszka Piotrowska-Piatek
  • Wiktor Krasa

Abstract

Purpose: The article aims to present the principles of internal public relations in relation to the electronic communication tools used by road transport companies from the perspective of their managers and employees - the drivers. Design/Methodology/Approach: The research, conducted by the University of Łodz with Emaus-International's support, employed an online survey via the Webankieta program. Targeting drivers and managers using the Trans.eu transport exchange, the study explored logistics processes in transport companies. A pilot study in March 2022 on Emaus-International employees ensured questionnaire functionality. The main survey, conducted in September 2022, garnered 410 driver and 63 manager responses. Findings: The website is the most prevalent communication tool, extensively used by 80.95% of surveyed companies. However, a noteworthy 16% of smaller companies do not possess or plan to create their websites. Social Media Usage: Facebook is the primary social media platform for transport companies, with 44.44% having profiles. Other platforms like YouTube, Instagram, Twitter, and LinkedIn have lower adoption rates, ranging from 6% to 14%. The majority of companies do not plan to establish profiles on these platforms. Practical Implications: Basic communication tools are widely adopted, there's room for diversification and improvement, especially in the realm of advanced tools and social media. Understanding the varying impacts of these tools on different aspects of the business is crucial for tailoring communication strategies effectively. Regular evaluation and adaptation to industry changes will ensure the continued effectiveness of communication efforts. Originality/value: The article presents the results of the authors' own research, which relates to the extent to the use of internal public relations tools in the assessment of managers and employees (professional drivers) of road transport companies in Poland.

Suggested Citation

  • Mariusz Wozniakowski & Agnieszka Piotrowska-Piatek & Wiktor Krasa, 2023. "Developing the Driver-Employer Relationship in Terms of Internal Public Relations Activities," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 779-792.
    • Handle: RePEc:ers:journl:v:xxvi:y:2023:i:4:p:779-792
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/3326/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rafal Drewniak & Zbigniew Drewniak & Iwona Posadzinska, 2020. "Leadership Styles and Employee Expectations," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 398-411.
    2. Rafal Drewniak & Urszula Slupska & Iwona Posadzinska, 2020. "Leadership and Internal Relational Capital of Enterprises," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 373-388.
    3. Urszula Slupska & Zbigniew Drewniak & Robert Karaszewski, 2020. "Improving the Internal Relations Versus Shaping the External Relations of the Enterprise," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 572-585.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rafal Drewniak & Zbigniew Drewniak & Iwona Posadzinska, 2020. "Leadership Styles and Employee Expectations," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 398-411.
    2. Urszula Slupska & Zbigniew Drewniak & Robert Karaszewski, 2020. "Improving the Internal Relations Versus Shaping the External Relations of the Enterprise," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 572-585.
    3. Rafal Drewniak & Urszula Slupska & Iwona Posadzinska, 2020. "Leadership and Internal Relational Capital of Enterprises," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 373-388.
    4. Urszula Słupska & Zbigniew Drewniak & Rafał Drewniak & Robert Karaszewski, 2022. "Building Relations between the Company and Employees: The Moderating Role of Leadership," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    5. Iwona Posadzinska & Urszula Slupska & Robert Karaszewski, 2020. "The Attitudes and Actions of the Superior and the Participative Management Style," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 488-501.
    6. Dorota Balcerzyk, 2021. "The Role of a Leader in Contemporary Organizations," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 226-240.
    7. Robert Karaszewski & Rafał Drewniak, 2021. "The Leading Traits of the Modern Corporate Leader: Comparing Survey Results from 2008 and 2018," Energies, MDPI, vol. 14(23), pages 1-23, November.

    More about this item

    Keywords

    Road transport; internal public relations; internal marketing.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxvi:y:2023:i:4:p:779-792. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.