An Attempt to Measure the Involvement of Employees Representing Creative Life Orientations in Creative Work

Purpose: The study aims to identify factors determining engagement in creative activities performed at work and beyond by employees with creative life orientations (CrLO). The research explores how employee creativity contributes to organisational development and competitive advantage. Specifically, it tests the hypothesis that recognizing determinants of high engagement can effectively stimulate creative behaviours, increasing the likelihood of generating innovative outcomes. Design/Methodology/Approach: The research was conducted in two stages. The first focused on identifying creative life orientations among employees, while the second focused on exploring the factors that promote creativity and engagement in creative tasks. The study used survey data collected from 392 employees in the West Pomeranian Voivodeship, employing descriptive and quantitative analysis methods. A tailored questionnaire, based on existing tools (e.g., Cudowska’s CrLO scale), was applied to assess creative life orientations and engagement levels. Findings: The analysis revealed that factors such as organisational support, intrinsic motivation, and individual creative orientations significantly influence engagement in creative work. Employees with higher engagement levels are more likely to exhibit creative behaviours, which enhance organizational adaptability and innovation capacity. Furthermore, continuous learning was identified as a key element connecting knowledge acquisition with creative outcomes. Practical Implications: To boost creativity, organizations should focus on creating an environment that nurtures employee engagement and acknowledges individual creative potential. Strategies include promoting a culture of autonomy, providing opportunities for skill development, and integrating creativity-focused initiatives into broader organisational practices. These measures are pivotal for long-term competitiveness and innovation. Originality/value: his study offers a detailed insight into the relationship between employee engagement and creativity in organizational contexts. Focusing on individuals with creative life orientations offers a novel perspective on leveraging human capital for sustained innovation and competitive advantage. The research contributes to the broader discourse on creativity by emphasizing its dependence on interdisciplinary and context-specific factors.