The Role of Leaders in Fractal Structures of Enterprises: A Case Study of Chris Tourism and Recreation

Purpose: The purpose of the article is to define the role of leaders in the fractal structure of the enterprise Chris Tourism and Recreation and to provide practical guidelines for improving leadership in such structures. The article focuses on examining how a leader influences the functioning and development of individual fractals within the organization. Design/Methodology/Approach: The research methodology was multi-stage. The process began with an analysis of the subject literature and the application of a documentary method. In the second stage, a case study method was adopted using the example of the enterprise "Chris Tourism and Recreation," employing two data collection techniques: participant observation, which allowed for assessing the functioning of fractals within the organization, and interviews, which provided information about the role of leaders in coordinating and integrating activities. The collected data were subjected to inductive, deductive, and synthetic analysis, and the results were presented through descriptions, graphics, and tabular summaries. Findings: The conclusions from the research indicate several key elements. First, leadership and interpersonal skills are essential for not only managing tasks but also building an atmosphere of trust and cooperation. Second, flexibility in the fractal structure allows for easy adaptation of offerings to changing market needs, enabling quicker responses to customer expectations. Third, effective motivation of staff and ensuring participant satisfaction leads to greater customer loyalty. Finally, a challenge in managing fractals is the need for quick responses to changes, such as changing weather conditions, which requires leaders to be flexible and capable of making decisions in dynamic situations. Practical implications: The article provides practical guidelines that can help enterprises improve management effectiveness. Understanding the fractal structure enables optimization of management, flexible decision-making, and task delegation, which translates into greater team efficiency. Tourism enterprises can use these guidelines to respond more quickly to changing customer needs and industry challenges, thereby improving service quality. Originality/value: This research brings a new perspective to analysing the role of leaders in flexible and dynamic organizational structures where individual autonomy is key. Focusing on the practical application of this structure in the context of tourism camps provides unique insights that may be helpful for other organizations considering implementing fractal structures.