Innovative E-Services in the Hotel Industry: Exploring Modern Business Practices

Purpose: The aim of the article is to present the importance of innovation in shaping a new dimension of debt, especially hotel debt, and their conversion into electronic services. Sedigne/Methodology/Approche: The modern market of tourist services needs new tourist products and new activities that allow us to create a new electronic offer for tourists. The research hypothesis was defined as follows: The wide use of electronic tools in customer service results in the creation of a new offer in the form of electronic hotel services. Findings: Without a properly developed electronic infrastructure for tourism, it is impossible to talk about its attractiveness and full operational and development functionality of the market. Tourism development based on specific electronic tourist activities is a basic element of contemporary tourism development. Practical implications: E-services allow hotel business to increase the range of your business and reach increasingly distant target markets. Customers expect an increasingly innovative offer that meets the expectations of remote availability of services, including their reservation. More and more businesses base their operations on the use of electronic platforms for sales. Original/value: The article has a practical application. The results can be used by people planning the development of electronic tourism and hotel product.