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The Importance of Sustainable Development of Travel and Tourism Industry in the Turnover of Foreign Visitors: The Case of Kosovo

Author

Listed:
  • Blerina Bytyqi
  • Pajtim Rrustemi
  • Alberta Tahiri
  • Idriz Kovaci

Abstract

Purpose: The main purpose of this paper is to give an overview regarding the importance of travel and tourism industry, its development and sustainability. Given that the development of this industry contributes to the overall development of the economies of different countries, it is intended to present the importance of sustainable development of the travel and tourism industry in the turnover of foreign visitors in Kosovo. Design/Methodology/Approach: The research is based on secondary data obtained from quarterly reports of hotel statistics published by the Kosovo Agency of Statistics. These data refer to the number of foreign visitors by purpose of trip for which they have taken the initiative to come to Kosovo. Overall, a comparison has been made in the years 2017-2019 and the trend of the number of foreign visitors has been presented. Findings: Trips undertaken for the purpose of visiting friends and relatives are the highest in number. The number of foreign visitors has marked an increasing trend during the years 2017-2019. Reports have shown that foreign visitors entering Kosovo came from different countries, respectively registered during the crossing of border points. The highest figures were recorded by visitors from Serbia, Albania, North Macedonia, Germany, Switzerland, and Montenegro. Practical Implications: This paper clearly and concisely presents the importance of sustainable development of the travel and tourism industry, with emphasis on its impact on the economic development of countries. Originality/Value: The paper presents the personal research of the authors with their clear intention to provide a theoretical overview, illustrated with the analysis of secondary data, of the topic on which the discussion extends.

Suggested Citation

  • Blerina Bytyqi & Pajtim Rrustemi & Alberta Tahiri & Idriz Kovaci, 2021. "The Importance of Sustainable Development of Travel and Tourism Industry in the Turnover of Foreign Visitors: The Case of Kosovo," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 394-404.
    • Handle: RePEc:ers:ijebaa:v:ix:y:2021:i:2:p:394-404
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    References listed on IDEAS

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    1. Manhas , Parikshat & Manrai , Lalita & Manrai, Ajay, 2016. "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 21(40), pages 25-29.
    2. Luis Seguí-Amortegui & José Antonio Clemente-Almendros & Rubí Medina & Melanie Grueso Gala, 2019. "Sustainability and Competitiveness in the Tourism Industry and Tourist Destinations: A Bibliometric Study," Sustainability, MDPI, vol. 11(22), pages 1-30, November.
    3. Antonios Adamopoulos & Eleftherios I. Thalassinos, 2020. "Tourism Development and Economic Growth: A Comparative Study for the G-6 Leaders," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 368-380.
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    More about this item

    Keywords

    Travel and tourism industry; development; sustainability; visitor turnover.;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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