The Consequences of Implementing Artificial Intelligence Technology in the Digital Economy from the Perspective of Generation Z

Purpose: The aim of this article is to understand how Generation Z (born 1995-2010) perceives artificial intelligence (AI) and the effects of its implementation in the digital economy. Design/Methodology/Approach: The research was exploratory in nature. The study used a diagnostic survey method, a survey technique, and a survey questionnaire tool. The study was conducted using the CAWI (Computer Assisted Web Interviewing) method. The sample included 323 respondents. Findings: The study reveals the limited trust of the younger generation in AI and the high public awareness of privacy protection. The results also highlight the high frequency of AI use in everyday life and concerns about the possibility of AI replacing work performed by humans in specific sectors. Practical Implications: The results of the study provide valuable information for both private companies and public institutions as well as recommendations for politicians. Understanding the approach of the young generation to AI technology can influence the development strategies of companies and regulatory decisions regarding the technologies of the future. It can influence the directions of education. Originality/Value: Artificial intelligence and the digital economy are rapidly developing topics, but their specific impact on younger generations and selected sectors of the economy has not yet been widely studied. The originality of the study is the interdisciplinary approach to the problem from an economic, social and technical perspective. The study focuses on Generation Z, which is entering the labor and consumption market, a generation with different expectations, which makes them a unique research group.