Technological Innovation at PC Sector During Covid-Crisis

Purpose: The article's primary goal is to assess the current impact of the coronavirus pandemic on the innovative activity of computer hardware manufacturers. It is imperative to assess whether the impact of a pandemic is negative. Design/Approach/Methodology: For the set goals, the authors analyzed the literature on innovation. The analysis of the case study referred to the segment of graphics card manufacturers. Graphics cards were assessed based on selected criteria. These criteria are the technological process of producing graphics processors (photolithography), and the second element in the evaluation of graphics cards were the results of selected card models in a representative program for computer graphics performance tests. Findings: Thanks to this approach, it was possible to identify trends in graphics card performance in the pre-pandemic and pandemic period. The increase in graphics card performance is the result of the implementation of technological innovations. So far, the coronavirus pandemic has not significantly affected the development of the graphics card segment. Practical Implications: The presented approach and results of analyses may constitute the basis for creating an advanced methodology for determining trends in the development of graphics processor performance. Originality/Value: Research results confirmed the adopted assumptions that so far, the pandemic has not a negative impact on innovation in the computer hardware industry.