Quality of Life of Young Consumers: Evidence from Poland

Purpose: The paper aims to evaluate selected aspects of the quality of life of young consumers. Design/Methodology/Approach: The following research methods were selected: a literature analysis and empirical research - questionnaire. The study was conducted using the CAWI (computer-assisted web interview) in April-June 2021 on young consumers of the West Pomeranian Voivodeship in Poland. The analysis and interpretation of the data obtained from the qualitative research were developed using quantitative methods - descriptive and statistical. Findings: Despite the COVID-19 pandemic that has been prevailing for over a year, which results in the deterioration of basic macroeconomic categories, such as GDP, unemployment, and inflation, which have a direct impact on the lives of individuals, and despite the inadequate assessment of certain aspects of life and the environment, young consumers generally assessed the quality of your life as well and very well. Practical Implications: The paper shows the importance of subjective assessment of the quality of life and may be helpful to institutions responsible for developing appropriate programs to improve the lives of young people. Originality/Value: This study contributes to the literature by showing that the subjective assessment of individual areas of life and the quality of life, in general, may differ, and the improvement or deterioration of the quality of life may not always be directly related to economic growth.