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Smart life: dalla tecnologia al mercato. La prospettiva dei consumatori e delle imprese

Author

Listed:
  • Angelo Di Gregorio
  • Laura Gavinelli
  • Francesca Montagnini

Abstract

Il termine smart ? entrato recentemente a far parte del vocabolario comune in relazione principalmente all?impatto che la rivoluzione tecnologica sta avendo sulla vita quotidiana e sulle dinamiche di mercato. La ricerca qui presentata intende offrire un primo momento di riflessione su quale sia l?interpretazione che domanda e offerta, ovvero consumatori e imprese, stanno dando di smart e, pi? nello specifico di smart life, e su quale sia il rapporto tra smart, tecnologia e reale orientamento al mercato. La ricerca, di tipo esplorativo-qualitativo, individua alcune aree emergenti di significato legate alla smart life e opportunit? di sviluppo per le imprese ad esse connesse.

Suggested Citation

  • Angelo Di Gregorio & Laura Gavinelli & Francesca Montagnini, 2014. "Smart life: dalla tecnologia al mercato. La prospettiva dei consumatori e delle imprese," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 13-40.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2014-002002
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    References listed on IDEAS

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