New Product Pricing Strategy and Product Performance Assessment in Fast Moving Consumer Goods
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References listed on IDEAS
- Jerry Hausman & Gregory Leonard & J. Douglas Zona, 1994. "Competitive Analysis with Differentiated Products," Annals of Economics and Statistics, GENES, issue 34, pages 143-157.
- repec:adr:anecst:y:1994:i:34:p:06 is not listed on IDEAS
- R. Agus Trihatmoko & Saud Napitupulu & Dian Indri Purnamasari & Hudi Kurniawanto, 2018. "An Assessment of The Demand for New Products of Fast Moving Consumer Goods (FMCG)," Business Management and Strategy, Macrothink Institute, vol. 9(2), pages 18-39, December.
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- R. Agus Trihatmoko, 2019. "Intensity of Sales Turnover and Promotional Expenditure and the Likelihood of New Product Success: Configurational Matrix of Fast Moving Consumer Goods (FMCG)," Research in World Economy, Research in World Economy, Sciedu Press, vol. 10(3), pages 320-328, December.
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More about this item
Keywords
Pricing strategy; new product; marketing mix; business buyer behavior; fast moving consumer goods (FMCG); financial performance.;All these keywords.
JEL classification:
- G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
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