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Product differentiation and firm size distribution : an application to carbonated soft drinks

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  • Ciara Whelan
  • Patrick P. Walsh

Abstract

Using brand level retail data, the firm size distribution in Carbonated Soft Drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity in the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market shares) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution.

Suggested Citation

  • Ciara Whelan & Patrick P. Walsh, 2002. "Product differentiation and firm size distribution : an application to carbonated soft drinks," Open Access publications 10197/139, School of Economics, University College Dublin.
    • Handle: RePEc:ucn:oapubs:10197/139
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    File URL: http://hdl.handle.net/10197/139
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    References listed on IDEAS

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    Cited by:

    1. Patrick Paul Walsh & Franco Mariuzzo, 2005. "Embedding Consumer Taste for Location into a Structural Model of Equilibrium," Trinity Economics Papers 200053, Trinity College Dublin, Department of Economics.
    2. Ciara Whelan, 2003. "Is equating market share to market power a sound economic principle?," Open Access publications 10197/136, School of Economics, University College Dublin.
    3. repec:lic:licosd:13503 is not listed on IDEAS
    4. Franco Mariuzzo & Patrick Walsh & Ciara Whelan, 2003. "Firm Size and Market Power in Carbonated Soft Drinks," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 23(3), pages 283-299, December.
    5. repec:tcd:wpaper:tep3 is not listed on IDEAS

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    More about this item

    Keywords

    Firm size distribution; Product differentiation; Carbonated soft drinks; Business enterprises--Size; Product differentiation; Soft drinks;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General

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