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Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model

Author

Listed:
  • Manhas , Parikshat

    (University of Jammu)

  • Manrai , Lalita

    (University of Delaware, Newark, USA)

  • Manrai, Ajay

    (University of Delaware, Newark, USA)

Abstract

Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism development requires an understanding of the complex interrelationships and interactions among a multitude of environmental factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has been abundantly researched, there are certain areas where there is a paucity of research, namely, competition analysis, branding and positioning. Our research contributes to this extremely important but relatively less researched subject. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which identifies various constructs, processes and linkages involved in the relationship between destination development and its brand image. We propose that the brand image has three components corresponding to the three stages of consumption/travel, namely, pre-travel, during travel, and posttravel. In developing this model we draw upon the interdisciplinary nature of tourism and discuss a variety of influences, such as, economic, social, cultural, political and psychological factors.

Suggested Citation

  • Manhas , Parikshat & Manrai , Lalita & Manrai, Ajay, 2016. "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 21(40), pages 25-29.
    • Handle: RePEc:ris:joefas:0096
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    Citations

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    Cited by:

    1. Harman Preet Singh & Mohammad Alshallaqi & Mohammed Altamimi, 2023. "Predicting Critical Factors Impacting Hotel Online Ratings: A Comparison of Religious and Commercial Destinations in Saudi Arabia," Sustainability, MDPI, vol. 15(15), pages 1-25, August.
    2. Arminda Paço & Manuel Martinho, 2017. "Market Segmentation: An Application to the Schist Village Tourism Destinations," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 205-218.
    3. Blerina Bytyqi & Pajtim Rrustemi & Alberta Tahiri & Idriz Kovaci, 2021. "The Importance of Sustainable Development of Travel and Tourism Industry in the Turnover of Foreign Visitors: The Case of Kosovo," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 394-404.
    4. Tengan Cornelius & Maayir Gordon & Sakyi Richmond & Kuusogre Augustine, 2023. "Dimensions of Visitor Satisfaction at Attractions: A Study of Kakum National Park, Ghana," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 173-187, December.
    5. B.O.Y. Marpaung & Felicia Tania, 2021. "Visitor Satisfaction and Tourist Attraction Image," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 13(2), pages 1-33, June.
    6. Jacek Borzyszkowski & Adrian Lubowiecki-Vikuk, 2019. "Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 241-261.
    7. Herle Flavia - Andreea, 2018. "The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism," Marketing – from Information to Decision Journal, Sciendo, vol. 1(2), pages 14-26, December.
    8. Gabriella Mazzulla & Maria Grazia Bellizzi & Laura Eboli & Carmen Forciniti, 2021. "Cycling for a Sustainable Touristic Mobility: A Preliminary Study in an Urban Area of Italy," IJERPH, MDPI, vol. 18(24), pages 1-12, December.
    9. Dariusz Jacek Olszewski-Strzyżowski, 2022. "Promotional Activities of Selected National Tourism Organizations (NTOs) in the Light of Sustainable Tourism (Including Sustainable Transport)," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    10. Chee Hua Chin & May Chiun Lo & Zaidi bin Razak & Pooria Pasbakhsh & Abang Azlan Mohamad, 2020. "Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination," Sustainability, MDPI, vol. 12(17), pages 1-23, August.

    More about this item

    Keywords

    Brand image; Competitive analysis; Destination development; Sustainable tourism; Interdisciplinary research; International/global tourism; Positioning;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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