Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
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- André Bonfrer & Xavier Drèze, 2009. "Real-Time Evaluation of E-mail Campaign Performance," Marketing Science, INFORMS, vol. 28(2), pages 251-263, 03-04.
- Alina Irina GHIRVU, 2013. "The Aida Model For Advergames," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 13(1(17)), pages 90-98, June.
- Cases, Anne-Sophie & Fournier, Christophe & Dubois, Pierre-Louis & Tanner Jr., John F., 2010. "Web Site spill over to email campaigns: The role of privacy, trust and shoppers' attitudes," Journal of Business Research, Elsevier, vol. 63(9-10), pages 993-999, September.
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- Julián Chaparro-Peláez & Ángel Hernández-García & Ángel-José Lorente-Páramo, 2022. "May I have your attention, please? An investigation on opening effectiveness in e-mail marketing," Review of Managerial Science, Springer, vol. 16(7), pages 2261-2284, October.
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Keywords
digital marketing; e-mail marketing; hierarchy-of-effects; online advertising; effectiveness; AIDA; marketing digital; correo electrónico; jerarquía de efectos; marketing interactivo; efectividad;All these keywords.
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