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Some Insights in the Historical Prospective of Hierarchy of Effects Model: A Short Review

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  • Fazal ur Rehman
  • Tariq Nawaz
  • Ishfaq Ahmed
  • Shabir Hyder

Abstract

The study emphasized on the role of hierarchy of effects model in advertisement and reviewed its historical background along with different phases. This study clarified the early development phase, modern development phase, some challenges and defenses, and digital phase of the model in detail. The study highlighted different steps of hierarchy of effects model and how it effectively influence customers mind in advertisement. The study mentioned the steps of awareness, interest, desire, action which is also known as AIDA model. The study anticipated that AIDA is the oldest acronym of marketing. It is best, will never change and can be applied to print, social, mobile, online and digital advertising.

Suggested Citation

  • Fazal ur Rehman & Tariq Nawaz & Ishfaq Ahmed & Shabir Hyder, 2014. "Some Insights in the Historical Prospective of Hierarchy of Effects Model: A Short Review," Information Management and Business Review, AMH International, vol. 6(6), pages 301-308.
    • Handle: RePEc:rnd:arimbr:v:6:y:2014:i:6:p:301-308
    DOI: 10.22610/imbr.v6i6.1128
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    References listed on IDEAS

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    1. Alina Irina GHIRVU, 2013. "The Aida Model For Advergames," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 13(1(17)), pages 90-98, June.
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