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The Pull Model as the E-Commerce Strategy For Business-To-Consumer Sites

Author

Listed:
  • Guillermo Reyes González

    (Tecnológico de Monterrey)

  • Ralf Eder Lange

    (Tecnológico de Monterrey)

Abstract

One of the solutions to stabilize the bullwhip effect is to provide the supply chain with the adequate mechanisms to make the information flow upstream (to the supplier) and downstream (to the consumer). This has led the e-commerce companies to implement a distribution model known as the Pull Model. This paper provides a literature review of the main characteristics of the Pull model and a comparison with the E-Commerce strategies and benefitsJournal: Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics)

Suggested Citation

  • Guillermo Reyes González & Ralf Eder Lange, 2013. "The Pull Model as the E-Commerce Strategy For Business-To-Consumer Sites," Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), Tecnológico de Monterrey, Campus Ciudad de México, vol. 7(2), pages 69-80.
    • Handle: RePEc:ega:rafega:201309
    as

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    References listed on IDEAS

    as
    1. Enders, Albrecht & Jelassi, Tawfik, 2000. "The converging business models of Internet and bricks-and-mortar retailers," European Management Journal, Elsevier, vol. 18(5), pages 542-550, October.
    2. Bourland, Karla E. & Powell, Stephen G. & Pyke, David F., 1996. "Exploiting timely demand information to reduce inventories," European Journal of Operational Research, Elsevier, vol. 92(2), pages 239-253, July.
    3. Pitt, Leyland & Berthon, Pierre & Berthon, Jean-Paul, 1999. "Changing channels: The impact of the internet on distribution strategy," Business Horizons, Elsevier, vol. 42(2), pages 19-28.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Pull Model; E-Commerce BtoC; Demand Chains; Inventory Management Strategies; E-Commerce Strategies;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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