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Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms

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  • Zhang, Junfeng
  • Wu, Wei-ping

Abstract

This study investigates the effects of social capital (trust and power) on a high-tech firm's new product development outcomes through the leveraging of its sensing capability in an emerging market, China. A sample of high-tech firms in China is used to test the proposed relationships. Findings confirm that both trust and power in a high-tech firm's social network are significantly associated with its two new product development outcomes through sensing capability which fully mediates the relationships.

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  • Zhang, Junfeng & Wu, Wei-ping, 2013. "Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms," Journal of World Business, Elsevier, vol. 48(4), pages 539-548.
    • Handle: RePEc:eee:worbus:v:48:y:2013:i:4:p:539-548
    DOI: 10.1016/j.jwb.2012.09.009
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