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What are the functions of corporate home pages?

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  • Sullivan, Jeremiah

Abstract

Researchers have identified a number of functions performed by corporate home pages on the World Wide Web. Although commerce and marketing functions are growing, they may be of minor importance in the evolving Internet strategies of corporations. The research presented here examined the functions of corporate home pages in the United States, Germany, and Japan, guided by theories in management studies and communications technology research. Results suggest that image creation rather than marketing, cost control, stakeholder relations, or disclosure is the major function of corporate home pages in each of the countries studied. This raises the question of why image creation is so important.

Suggested Citation

  • Sullivan, Jeremiah, 1999. "What are the functions of corporate home pages?," Journal of World Business, Elsevier, vol. 34(2), pages 193-210, July.
    • Handle: RePEc:eee:worbus:v:34:y:1999:i:2:p:193-210
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    1. Mona V Makhija & Kwangsoo Kim & Sandra D Williamson, 1997. "Measuring Globalization of Industries Using a National Industry Approach: Empirical Evidence Across Five Countries and over Time," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 28(4), pages 679-710, December.
    2. William L. Goffe & Robert P. Parks, 1997. "The Future Information Infrastructure in Economics," Journal of Economic Perspectives, American Economic Association, vol. 11(3), pages 75-94, Summer.
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    1. Yoonjae Nam & George Barnett & Daejoong Kim, 2014. "Corporate hyperlink network relationships in global corporate social responsibility system," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(3), pages 1225-1242, May.
    2. Petersen, Bent & Welch, Lawrence S. & Liesch, Peter, 2002. "The Internet And Foreign Market Expansion By Firms," Working Papers 7-2002, Copenhagen Business School, Department of International Economics and Management.
    3. Dmitry A. Ruban & Natalia N. Yashalova, 2022. "Corporate Web Positioning as a Strategic Communication Tool in Agriculture," Agriculture, MDPI, vol. 12(8), pages 1-16, July.
    4. Frank Bakker & Iina Hellsten, 2013. "Capturing Online Presence: Hyperlinks and Semantic Networks in Activist Group Websites on Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 118(4), pages 807-823, December.
    5. Dmitry A. Ruban & Natalia N. Yashalova, 2022. "Pro-environmental behavior prescribed by top companies of the world," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 7918-7935, June.
    6. Jinwoo Kim & Jungwon Lee & Kwanghee Han & Moonkyu Lee, 2002. "Businesses as Buildings: Metrics for the Architectural Quality of Internet Businesses," Information Systems Research, INFORMS, vol. 13(3), pages 239-254, September.
    7. Chung-Ho Su, 2018. "Exploring Sustainability Environment Educational Design and Learning Effect Evaluation through Migration Theory: An Example of Environment Educational Serious Games," Sustainability, MDPI, vol. 10(10), pages 1-26, September.
    8. Daejoong Kim & Yoonjae Nam, 2012. "Corporate Relations with Environmental Organizations Represented by Hyperlinks on the Fortune Global 500 Companies’ Websites," Journal of Business Ethics, Springer, vol. 105(4), pages 475-487, February.

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