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The effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region: Evidence from Taiwan

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  • Chen, Ching-Fu
  • Lai, Wen-Tai

Abstract

This paper aims to explore the effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region. Both a discrete choice model and theory of planned behavior (TPB) are employed to examine mode choice behaviors. A sample was obtained from two major cities in Taiwan to examine the contextual effect of public transport development. The empirical results reveal that psychological (rational and habitual) factors have stronger influences on mode choice behaviors than socio-economic factors, and furthermore that habitual factors explain traveler mode choice behaviors better than rational ones. The contextual effect with regard to public transport development is found to be significant for motorcyclists' mode choice behaviors. The practical implications of the results of this study are discussed.

Suggested Citation

  • Chen, Ching-Fu & Lai, Wen-Tai, 2011. "The effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region: Evidence from Taiwan," Transport Policy, Elsevier, vol. 18(5), pages 711-718, September.
    • Handle: RePEc:eee:trapol:v:18:y:2011:i:5:p:711-718
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    2. Hagen, Jonas Xaver & Pardo, CarlosFelipe & Valente, Johanna Burbano, 2016. "Motivations for motorcycle use for Urban travel in Latin America: A qualitative study," Transport Policy, Elsevier, vol. 49(C), pages 93-104.
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    7. Irfan Ahmed Memon & Saima Kalwar & Noman Sahito & Mir Aftab Hussain Talpur & Imtiaz Ahmed Chandio & Madzlan Napiah & Hasan Tayyeb, 2021. "Mode Choice Modeling to Shift Car Travelers towards Park and Ride Service in the City Centre of Karachi," Sustainability, MDPI, vol. 13(10), pages 1-26, May.
    8. Siu Hing Lo & Gerard J.P. Van Breukelen & Gjalt-Jorn Y. Peters & Gerjo Kok, 2014. "Teleconference Use among Office Workers: An Interorganizational Comparison of an Extended Theory of Planned Behavior Model," Administrative Sciences, MDPI, vol. 4(1), pages 1-20, February.
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    12. Nguyen Viet Long & Hoang Thuy Linh & Vu Anh Tuan, 2023. "Towards Smart Parking Management: Econometric Analysis and Modeling of Public-Parking-Choice Behavior in Three Cities of Binh Duong, Vietnam," Sustainability, MDPI, vol. 15(24), pages 1-22, December.
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    14. Marquet, Oriol & Miralles-Guasch, Carme, 2016. "City of Motorcycles. On how objective and subjective factors are behind the rise of two-wheeled mobility in Barcelona," Transport Policy, Elsevier, vol. 52(C), pages 37-45.
    15. Nguyen, Son-Tung & Moeinaddini, Mehdi & Saadi, Ismaïl & Cools, Mario, 2024. "Applying a Bayesian network for modelling the shift from motorcycle to public transport use in Vietnam," Transportation Research Part A: Policy and Practice, Elsevier, vol. 183(C).
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