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Assessing the impact of long-term mobility choice motivation and short-term mobility means connotation on the use intention of electric cars in rural areas

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  • Türnau, Marc

Abstract

In this study several hypotheses comprising a heuristic framework derived from rational-choice (RC) premises and regarding some potentially influencing variables on future use intention of different vehicle types are tested with a rural area sample. Especially the differentiation between long-term vs. short-term as well as functional/rational vs. extra-functional/emotional motivators is assessed. Results suggest a predominance of functional motivators and rational connotations over extra-functional/emotional ones. The models to check whether short-term or long-term effects dominate did not clearly confirm a predominance of long-term factors as hypothesized. In several regression models a moderating effect of rational short-term connotations on different long-term motivators was found, thus contributing notably to the prediction of future vehicle use-intention. The need for further research and theory-driven modeling is briefly discussed.

Suggested Citation

  • Türnau, Marc, 2015. "Assessing the impact of long-term mobility choice motivation and short-term mobility means connotation on the use intention of electric cars in rural areas," Transportation Research Part A: Policy and Practice, Elsevier, vol. 75(C), pages 16-29.
    • Handle: RePEc:eee:transa:v:75:y:2015:i:c:p:16-29
    DOI: 10.1016/j.tra.2015.03.006
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    References listed on IDEAS

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