IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v176y2023ics0965856423002483.html
   My bibliography  Save this article

Estimating willingness-to-pay from discrete choice models: Setting the record straight

Author

Listed:
  • Daly, Andrew
  • Hess, Stephane
  • Ortúzar, Juan de Dios

Abstract

The estimation of indicators of willingness-to-pay (WTP) and the computation of associated measures of uncertainty have attracted much interest in the general area of choice modelling, but have also been characterised by a substantial amount of confusion and misguided discussions. We examine this problem in depth, both theoretically and empirically, in an effort to illustrate the most appropriate approaches to solving this problem, which has important repercussions for practice in our field. Our findings should be useful to analysts advising on transport policy and infrastructure project evaluation, in particular when requiring estimates of the value of travel time.

Suggested Citation

  • Daly, Andrew & Hess, Stephane & Ortúzar, Juan de Dios, 2023. "Estimating willingness-to-pay from discrete choice models: Setting the record straight," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    • Handle: RePEc:eee:transa:v:176:y:2023:i:c:s0965856423002483
    DOI: 10.1016/j.tra.2023.103828
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0965856423002483
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tra.2023.103828?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Palma, David & Ortúzar, Juan de Dios & Rizzi, Luis Ignacio & Guevara, Cristian Angelo & Casaubon, Gerard & Ma, Huiqin, 2016. "Modelling choice when price is a cue for quality: a case study with Chinese consumers," Journal of choice modelling, Elsevier, vol. 19(C), pages 24-39.
    2. Carson, Richard T. & Czajkowski, Mikołaj, 2019. "A new baseline model for estimating willingness to pay from discrete choice models," Journal of Environmental Economics and Management, Elsevier, vol. 95(C), pages 57-61.
    3. Ernst R. Berndt & Bronwyn H. Hall & Robert E. Hall & Jerry A. Hausman, 1974. "Estimation and Inference in Nonlinear Structural Models," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 3, number 4, pages 653-665, National Bureau of Economic Research, Inc.
    4. Cameron, Trudy Ann, 1988. "A new paradigm for valuing non-market goods using referendum data: Maximum likelihood estimation by censored logistic regression," Journal of Environmental Economics and Management, Elsevier, vol. 15(3), pages 355-379, September.
    5. Daly, Andrew & Hess, Stephane & de Jong, Gerard, 2012. "Calculating errors for measures derived from choice modelling estimates," Transportation Research Part B: Methodological, Elsevier, vol. 46(2), pages 333-341.
    6. Mauricio Sillano & Juan de Dios Ortúzar, 2005. "Willingness-to-Pay Estimation with Mixed Logit Models: Some New Evidence," Environment and Planning A, , vol. 37(3), pages 525-550, March.
    7. Bliemer, Michiel C.J. & Rose, John M., 2013. "Confidence intervals of willingness-to-pay for random coefficient logit models," Transportation Research Part B: Methodological, Elsevier, vol. 58(C), pages 199-214.
    8. Hess, Stephane & Bierlaire, Michel & Polak, John W., 2005. "Estimation of value of travel-time savings using mixed logit models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 221-236.
    9. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    10. Andrew Daly & Stephane Hess & Kenneth Train, 2012. "Assuring finite moments for willingness to pay in random coefficient models," Transportation, Springer, vol. 39(1), pages 19-31, January.
    11. Hess, Stephane & Palma, David, 2019. "Apollo: A flexible, powerful and customisable freeware package for choice model estimation and application," Journal of choice modelling, Elsevier, vol. 32(C), pages 1-1.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Scaccia, Luisa & Marcucci, Edoardo & Gatta, Valerio, 2023. "Prediction and confidence intervals of willingness-to-pay for mixed logit models," Transportation Research Part B: Methodological, Elsevier, vol. 167(C), pages 54-78.
    2. Daziano, Ricardo A. & Achtnicht, Martin, 2014. "Accounting for uncertainty in willingness to pay for environmental benefits," Energy Economics, Elsevier, vol. 44(C), pages 166-177.
    3. Bliemer, Michiel C.J. & Rose, John M., 2013. "Confidence intervals of willingness-to-pay for random coefficient logit models," Transportation Research Part B: Methodological, Elsevier, vol. 58(C), pages 199-214.
    4. Carson, Richard T. & Czajkowski, Mikołaj, 2019. "A new baseline model for estimating willingness to pay from discrete choice models," Journal of Environmental Economics and Management, Elsevier, vol. 95(C), pages 57-61.
    5. Curtis Rollins, 2023. "Investigating cost non‐attendance as a driver of inflated welfare estimates in mixed‐logit models," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(3), pages 921-934, September.
    6. Romain Crastes dit Sourd, 2024. "A new empirical approach for mitigating exploding implicit prices in mixed multinomial logit models," American Journal of Agricultural Economics, John Wiley & Sons, vol. 106(1), pages 76-95, January.
    7. Tapia, Rodrigo J. & de Jong, Gerard & Larranaga, Ana M. & Bettella Cybis, Helena B., 2020. "Application of MDCEV to infrastructure planning in regional freight transport," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 255-271.
    8. Schmid, Basil & Axhausen, Kay W., 2019. "In-store or online shopping of search and experience goods: A hybrid choice approach," Journal of choice modelling, Elsevier, vol. 31(C), pages 156-180.
    9. David A. J. Meester & Stephane Hess & John Buckell & Thomas O. Hancock, 2023. "Can decision field theory enhance our understanding of health‐based choices? Evidence from risky health behaviors," Health Economics, John Wiley & Sons, Ltd., vol. 32(8), pages 1710-1732, August.
    10. Tomás Rossetti & Ricardo Daziano, 2023. "How does self-assessed health status relate to preferences for cycling infrastructure? A latent class and latent variable approach," Transportation, Springer, vol. 50(3), pages 913-928, June.
    11. Farolfi, Giulio & Johnston, Robert J., 2022. "Understanding Public Preferences for Shellfish Aquaculture Expansion: The Role of Production Technology and Environmental Impacts," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322131, Agricultural and Applied Economics Association.
    12. Svenningsen, Lea S. & Jacobsen, Jette Bredahl, 2018. "Testing the effect of changes in elicitation format, payment vehicle and bid range on the hypothetical bias for moral goods," Journal of choice modelling, Elsevier, vol. 29(C), pages 17-32.
    13. Ardeshiri, Ali & Safarighouzhdi, Farshid & Hossein Rashidi, Taha, 2021. "Measuring willingness to pay for shared parking," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 186-202.
    14. Schmid, Basil & Molloy, Joseph & Peer, Stefanie & Jokubauskaite, Simona & Aschauer, Florian & Hössinger, Reinhard & Gerike, Regine & Jara-Diaz, Sergio R. & Axhausen, Kay W., 2021. "The value of travel time savings and the value of leisure in Zurich: Estimation, decomposition and policy implications," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 186-215.
    15. Hanemann, W. Michael & Kanninen, Barbara, 1996. "The Statistical Analysis Of Discrete-Response Cv Data," CUDARE Working Papers 25022, University of California, Berkeley, Department of Agricultural and Resource Economics.
    16. Alix Le Goff & Guillaume Monchambert & Charles Raux, 2020. "Values of Time for Carpool Commuting with HOV lanes: A Discrete Choice Experiment in France," Working Papers halshs-02988756, HAL.
    17. Gatta, Valerio & Marcucci, Edoardo & Scaccia, Luisa, 2015. "On finite sample performance of confidence intervals methods for willingness to pay measures," Transportation Research Part A: Policy and Practice, Elsevier, vol. 82(C), pages 169-192.
    18. Sarrias, Mauricio & Daziano, Ricardo A., 2018. "Individual-specific point and interval conditional estimates of latent class logit parameters," Journal of choice modelling, Elsevier, vol. 27(C), pages 50-61.
    19. Kruse, Tobias & Atkinson, Giles, 2022. "Understanding public support for international climate adaptation payments: Evidence from a choice experiment," Ecological Economics, Elsevier, vol. 194(C).
    20. Bouscasse, Hélène & de Lapparent, Matthieu, 2019. "Perceived comfort and values of travel time savings in the Rhône-Alpes Region," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 370-387.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:176:y:2023:i:c:s0965856423002483. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.