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In-store or online shopping of search and experience goods: A hybrid choice approach

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  • Schmid, Basil
  • Axhausen, Kay W.

Abstract

This paper aims at explaining the choice between online and in-store shopping for typical search and experience goods (standard electronic appliances and groceries) within an artificial experimental setting assuming no privately owned cars. We present the first alternative-specific integrated choice and latent variable (ICLV) model using stated preference data in the field of shopping behavior research, explicitly asking respondents to trade-off attributes specific to each shopping channel.

Suggested Citation

  • Schmid, Basil & Axhausen, Kay W., 2019. "In-store or online shopping of search and experience goods: A hybrid choice approach," Journal of choice modelling, Elsevier, vol. 31(C), pages 156-180.
    • Handle: RePEc:eee:eejocm:v:31:y:2019:i:c:p:156-180
    DOI: 10.1016/j.jocm.2018.03.001
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