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Assessing preferences of potential visitors for nature-based experiences in protected areas

Author

Listed:
  • Moyle, Brent D.
  • Scherrer, Pascal
  • Weiler, Betty
  • Wilson, Erica
  • Caldicott, Rod
  • Nielsen, Noah

Abstract

Visitor experiences have been identified as critical for the sustainable management of tourism destinations. However, researchers have given limited attention to how to measure visitor preferences for different, newly proposed experiences, especially in nature-based tourism contexts. This paper aims to capture potential visitors' preferences for nature-based visitor experiences that would alleviate pressure on the iconic summit of Mount Warning, Australia. Findings reveal a preference for passive rather than active experiences. Consistency between the four measurement approaches used was high. Future studies should consider adopting multiple measures to underpin evidence-based management that informs the design of nature-based tourism experiences.

Suggested Citation

  • Moyle, Brent D. & Scherrer, Pascal & Weiler, Betty & Wilson, Erica & Caldicott, Rod & Nielsen, Noah, 2017. "Assessing preferences of potential visitors for nature-based experiences in protected areas," Tourism Management, Elsevier, vol. 62(C), pages 29-41.
    • Handle: RePEc:eee:touman:v:62:y:2017:i:c:p:29-41
    DOI: 10.1016/j.tourman.2017.03.010
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    References listed on IDEAS

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    Cited by:

    1. Jinwon Kim & Brijesh Thapa & Seongsoo Jang & Eunjung Yang, 2018. "Seasonal Spatial Activity Patterns of Visitors with a Mobile Exercise Application at Seoraksan National Park, South Korea," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
    2. Biqiang Liu & Anna Kralj & Brent Moyle & Yaoqi Li, 2024. "Developing 360-degree stimuli for virtual tourism research: a five-step mixed measures procedure," Information Technology & Tourism, Springer, vol. 26(3), pages 485-519, September.

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