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Souvenir sellers and perceptions of authenticity – The retailers of Hội An, Vietnam

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  • Trinh, Thu Thi
  • Ryan, Chris
  • Cave, Jenny

Abstract

Authenticity has long been a theme within the tourism literature, but relatively little has been written about the attitudes of souvenir retailers. This paper, based on a combination of case study and micro-ethnographic approaches, reports findings derived from interviews with 25 souvenir retailers in the UNESCO World Heritage site of Hoi An, Vietnam. It uses a thematic and content analysis aided by the use of textual analysis software to identify dichotomous yet holistic perceptions on the part of the retailers. They seek to sell souvenirs perceived as authentic of Hoi An, yet source both nationally and locally. The items are thus representative of Hoi An and Vietnam, and these attitudes can be justified by an appeal to the past trading heritage of the ancient city. The retailers also perceive tourists as potential ‘prosumers’ who create their own experiential authenticity.

Suggested Citation

  • Trinh, Thu Thi & Ryan, Chris & Cave, Jenny, 2014. "Souvenir sellers and perceptions of authenticity – The retailers of Hội An, Vietnam," Tourism Management, Elsevier, vol. 45(C), pages 275-283.
    • Handle: RePEc:eee:touman:v:45:y:2014:i:c:p:275-283
    DOI: 10.1016/j.tourman.2014.05.005
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    References listed on IDEAS

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    1. Swanson, Kristen K. & Timothy, Dallen J., 2012. "Souvenirs: Icons of meaning, commercialization and commoditization," Tourism Management, Elsevier, vol. 33(3), pages 489-499.
    2. Li, Xiang (Robert) & Lai, Chengting & Harrill, Rich & Kline, Sheryl & Wang, Liangyan, 2011. "When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations," Tourism Management, Elsevier, vol. 32(4), pages 741-749.
    3. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    4. Pike, Steven, 2012. "Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis," Tourism Management, Elsevier, vol. 33(1), pages 100-107.
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    Cited by:

    1. Christou, Prokopis A., 2020. "Neoteny: The paedomorphosis of destinations," Annals of Tourism Research, Elsevier, vol. 81(C).
    2. Shtudiner, Zeev & Klein, Galit & Zwilling, Moti & Kantor, Jeffrey, 2019. "The value of souvenirs: Endowment effect and religion," Annals of Tourism Research, Elsevier, vol. 74(C), pages 17-32.
    3. Li, Fangxuan (Sam) & Ryan, Chris, 2018. "Souvenir shopping experiences: A case study of Chinese tourists in North Korea," Tourism Management, Elsevier, vol. 64(C), pages 142-153.
    4. Paraskevaidis, Pavlos & Andriotis, Konstantinos, 2015. "Values of souvenirs as commodities," Tourism Management, Elsevier, vol. 48(C), pages 1-10.
    5. Tao Zhang & Huijun Wen & Xi Li, 2018. "A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam," Sustainability, MDPI, vol. 11(1), pages 1-20, December.
    6. Hristina Filipova, 2018. "Marketing Strategies Regarding the Offer of Souvenirs in Tourism," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 84-90, December.

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