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Corporate social responsibility and systematic risk of restaurant firms: The moderating role of geographical diversification

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  • Park, Sungbeen
  • Song, Sujin
  • Lee, Seoki

Abstract

Despite growing attention to corporate social responsibility (CSR) in the tourism literature, the relationship between CSR activities and systematic risk, one of the critical components in evaluating shareholder value, has been a topic of scarce examination. Further, the moderating role of geographical diversification on the link between CSR and systematic risk in the restaurant context has not been studied. Therefore, the current study explores these issues in the restaurant context based on the organizational theory and stakeholder theory. In addition, this study dichotomizes CSR activities into two dimensions, socially responsible activities (i.e., positive CSR) and socially irresponsible activities (i.e., negative CSR), to examine the separate effects of the two dimensions. A two-way fixed-effects model that effectively accounts for unobserved effects in a panel data set has been employed to test the proposed hypotheses.

Suggested Citation

  • Park, Sungbeen & Song, Sujin & Lee, Seoki, 2017. "Corporate social responsibility and systematic risk of restaurant firms: The moderating role of geographical diversification," Tourism Management, Elsevier, vol. 59(C), pages 610-620.
    • Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:610-620
    DOI: 10.1016/j.tourman.2016.09.016
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    References listed on IDEAS

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    Cited by:

    1. Xueru Yang & Haoming Li & Wenhong (Miranda) Chen & Hui Fu, 2019. "Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability," Sustainability, MDPI, vol. 11(6), pages 1-22, March.
    2. Ali Uyar & Mehmet Ali Koseoglu & Cemil Kuzey & Abdullah S Karaman, 2023. "Does firm strategy influence corporate social responsibility and firm performance? Evidence from the tourism industry," Tourism Economics, , vol. 29(5), pages 1272-1301, August.
    3. Wang, Caiping & Dai, Shanshan & Xu, Honggang, 2018. "Estimating the land opportunism of hotel investment in generating real estate appreciation and firms’ market value," Land Use Policy, Elsevier, vol. 77(C), pages 752-759.
    4. Wafa Sahraoui & Rimvie Enoc Kabore, 2021. "The relationship between Corporate Social Responsibility and performance: the moderating effect of financial leverage," Working Papers hal-03503462, HAL.
    5. Ozgur Ozdemir & Fatemeh Binesh & Ezgi Erkmen, 2022. "The effect of target’s CSR performance on M&A deal premiums: a case for service firms," Review of Managerial Science, Springer, vol. 16(4), pages 1001-1034, May.
    6. Minghui Li & Faqin Lan & Fang Zhang, 2019. "Why Chinese Financial Market Investors Do Not Care about Corporate Social Responsibility: Evidence from Mergers and Acquisitions," Sustainability, MDPI, vol. 11(11), pages 1-34, June.
    7. David Daniel Peña‐Miranda & Antonio Guevara‐Plaza & José Antonio Fraiz‐Brea & Mark Anthony Camilleri, 2022. "Corporate social responsibility model for a competitive and resilient hospitality industry," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(3), pages 433-446, June.
    8. Amal Hamrouni & Abdullah S Karaman & Cemil Kuzey & Ali Uyar, 2023. "Ethical environment, accountability, and sustainability reporting: What is the connection in the hospitality and tourism industry?," Tourism Economics, , vol. 29(3), pages 664-695, May.
    9. Sajid Rahman Khattak & Muhammad Nouman & Muhammad Fayaz & Laura Mariana Cismaș & Lucia Negruț & Constantin Viorel Negruț & Sultan Salem, 2021. "Corporate Social Responsibility and Employee Green Behavior in the Hospitality Industry: A Cross-Country Study," Sustainability, MDPI, vol. 13(19), pages 1-15, September.
    10. Fang Deng & Chunbo Zhou, 2022. "Sustainable Development of Corporate Governance in the Hospitality and Tourism Industry: The Evolution and the Future," Sustainability, MDPI, vol. 14(7), pages 1-19, April.
    11. María Iborra & Marta Riera, 2023. "Corporate social irresponsibility: What we know and what we need to know," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1421-1439, May.
    12. Salisu, Afees A. & Akanni, Lateef O. & Vo, Xuan Vinh, 2021. "Volatility spillovers and hedging effectiveness between health and tourism stocks: Empirical evidence from the US," International Review of Economics & Finance, Elsevier, vol. 74(C), pages 150-159.
    13. Fan Fan, 2023. "Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises?," SAGE Open, , vol. 13(4), pages 21582440231, December.
    14. C. José García & Begoña Herrero & Francisco Morillas‐Jurado, 2024. "The impact of the environmental, social and governance dimensions of sustainability on firm risk in the hospitality and tourism industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2783-2800, July.
    15. Jiafeng Gu, 2023. "Firm Performance and Corporate Social Responsibility: Spatial Context and Effect Mechanism," SAGE Open, , vol. 13(1), pages 21582440231, January.
    16. Sun, Guanglin & Fang, Jiming & Li, Jinning & Wang, Xiaolin, 2024. "Research on the impact of the integration of digital economy and real economy on enterprise green innovation," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    17. Salisu, Afees A. & Vo, Xuan Vinh & Lawal, Adedoyin, 2021. "Hedging oil price risk with gold during COVID-19 pandemic," Resources Policy, Elsevier, vol. 70(C).
    18. Bing Hu & Yangying Tuou & Jing Liu, 2019. "How Does Destination Social Responsibility Impact Residents’ Pro-Tourism Behaviors? The Mediating Role of Place Attachment," Sustainability, MDPI, vol. 11(12), pages 1-14, June.
    19. Farah, Tazrina & Li, Jialong & Li, Zhicheng & Shamsuddin, Abul, 2021. "The non-linear effect of CSR on firms’ systematic risk: International evidence," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 71(C).
    20. Abdulsalam Abidemi Sikiru & Afees A. Salisu, 2023. "Hedging against risks associated with travel and tourism stocks during COVID‐19 pandemic: The role of gold," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 28(2), pages 1872-1882, April.
    21. Yaghoub Abdi & Xiaoni Li & Xavier Càmara-Turull, 2022. "Exploring the impact of sustainability (ESG) disclosure on firm value and financial performance (FP) in airline industry: the moderating role of size and age," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(4), pages 5052-5079, April.
    22. Alatawi, Ibrahim A. & Ntim, Collins G. & Zras, Anis & Elmagrhi, Mohamed H., 2023. "CSR, financial and non-financial performance in the tourism sector: A systematic literature review and future research agenda," International Review of Financial Analysis, Elsevier, vol. 89(C).
    23. Mustafa Rehman Khan & Haseeb Ur Rehman Khan & Chen Kim Lim & Kian Lam Tan & Minhaz Farid Ahmed, 2021. "Sustainable Tourism Policy, Destination Management and Sustainable Tourism Development: A Moderated-Mediation Model," Sustainability, MDPI, vol. 13(21), pages 1-22, November.
    24. Xin Guan & Naveed Ahmad & Muhammad Safdar Sial & Jacob Cherian & Heesup Han, 2023. "CSR and organizational performance: The role of pro‐environmental behavior and personal values," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 677-694, March.
    25. Kaur, Puneet & Talwar, Shalini & Madanaguli, Arun & Srivastava, Shalini & Dhir, Amandeep, 2022. "Corporate social responsibility (CSR) and hospitality sector: Charting new frontiers for restaurant businesses," Journal of Business Research, Elsevier, vol. 144(C), pages 1234-1248.

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