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Using an intersectionality perspective to uncover older Chinese female's perceived travel constraints and negotiation strategies

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  • Gao, Jie
  • Kerstetter, Deborah L.

Abstract

This study employed an intersectionality perspective to examine older Chinese female's perceived constraints to pleasure travel and how they negotiated through constraints while accounting for multiple intersected identities of age (older), gender (females), and race (Asian-Chinese). Results showed that eight types of constraints impact their travel behavior: “limited knowledge of tourism,” “health and safety concerns,” “culture shock,” “lack of travel partners,” “low quality service facilities,” “limited availability of information,” “negative reputation of tour guide,” and “few employer-paid vacations.” Study participants also discussed how they negotiated through constraints using strategies, i.e., “word-of-mouth advertising,” “group travel with friends,” “donkey travel,” “finding partners through square dancing,” “children's support,” and “being motivated to taste organic foods and breath fresh air.” The findings provided a glimpse into potential modifications to constraint theory and revealed how tourism marketers can target and serve older female tourists in China by providing opportunities for them to negotiate through constraints.

Suggested Citation

  • Gao, Jie & Kerstetter, Deborah L., 2016. "Using an intersectionality perspective to uncover older Chinese female's perceived travel constraints and negotiation strategies," Tourism Management, Elsevier, vol. 57(C), pages 128-138.
    • Handle: RePEc:eee:touman:v:57:y:2016:i:c:p:128-138
    DOI: 10.1016/j.tourman.2016.06.001
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    References listed on IDEAS

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    Cited by:

    1. Chen, Xiaolian & Mak, Barry, 2020. "Understanding Chinese girlfriend getaways: an interdependence perspective," Annals of Tourism Research, Elsevier, vol. 81(C).
    2. Dedeoglu, Bekir Bora & Boğan, Erhan & Kucukergin, Kemal Gurkan & Birinci, Muhammet Cenk, 2023. "Are tourists afraid of the unknown? Examining the role of travel constraints and tourist xenophobia with symmetric and asymmetric perspectives," Journal of Business Research, Elsevier, vol. 165(C).
    3. Berea Cristi, 2018. "Negotiation Analysis. The Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 284-288, July.
    4. Sangguk Kang & Chen-Kuo Pai & Donghan Kim, 2019. "The Role of Chronological Age, Health, and Basic Psychological Needs for Older Adults’ Travel Intention," Sustainability, MDPI, vol. 11(23), pages 1-13, December.
    5. Bo-Hyun Seong & Chang-Yu Hong, 2021. "Does Risk Awareness of COVID-19 Affect Visits to National Parks? Analyzing the Tourist Decision-Making Process Using the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(10), pages 1-14, May.
    6. Li, Tingting Elle & Morgan, Nigel & Pritchard, Annette, 2024. "Tourism, ageing bodies and Chinese femininity," Annals of Tourism Research, Elsevier, vol. 105(C).

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