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Analysis of tourism information sources using a Mokken Scale perspective

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  • Coromina, Lluís
  • Camprubí, Raquel

Abstract

This study contributes to the analysis of information sources as a determinant of the travel decision-making process. It focuses on the use of Mokken Scale Analysis (MSA) as a new methodological approach to detect unidimensional hierarchical scale in the analysis of information sources. The paper shows how MSA can be applied in the tourism field. Findings reveal two different scales (active and passive information search scales) for classifying information sources in tourism. Variations in the scales are revealed, taking socio-demographic and travel behavioural variables into consideration. The conclusions clearly explain the implications for tourism marketers and make recommendations for future research.

Suggested Citation

  • Coromina, Lluís & Camprubí, Raquel, 2016. "Analysis of tourism information sources using a Mokken Scale perspective," Tourism Management, Elsevier, vol. 56(C), pages 75-84.
    • Handle: RePEc:eee:touman:v:56:y:2016:i:c:p:75-84
    DOI: 10.1016/j.tourman.2016.03.025
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    References listed on IDEAS

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    Cited by:

    1. Desa Karamehmedovic, 2019. "Cultural Tourists And The Sources Of Information," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 533-552, december.
    2. Nuria Huete-Alcocer & Miguel Ángel Valero-Tévar, 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
    3. Del Chiappa, Giacomo & Balboni, Bernardo, 2019. "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper 93998, University Library of Munich, Germany.

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