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Wine tourism: Motivating visitors through core and supplementary services

Author

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  • Byrd, Erick T.
  • Canziani, Bonnie
  • (Jerrie) Hsieh, Yu-Chin
  • Debbage, Keith
  • Sonmez, Sevil

Abstract

Wine tourism is a relatively fledgling industry sector facing a number of important economic development issues. One such issue is the industry's ability to foster a sustainable revenue base for small and medium wineries. Winery visitation is a significant concern and in this paper is defined as the visitor's intention to pay a first or return visit to a winery. The purpose of this exploratory study is to compare specific factors that may influence wine tourists' intentions to visit or revisit a winery or wine region in North Carolina. A theoretical model of core and supplementary services is examined to see which of a number of factors are most influential in decisions to visit a winery and to determine the role of winescape and tourism services in promoting wine tourism. The importance of customer service was found to be the primary predictor of intentions for repeat visitation.

Suggested Citation

  • Byrd, Erick T. & Canziani, Bonnie & (Jerrie) Hsieh, Yu-Chin & Debbage, Keith & Sonmez, Sevil, 2016. "Wine tourism: Motivating visitors through core and supplementary services," Tourism Management, Elsevier, vol. 52(C), pages 19-29.
    • Handle: RePEc:eee:touman:v:52:y:2016:i:c:p:19-29
    DOI: 10.1016/j.tourman.2015.06.009
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    Cited by:

    1. Chatterjee, Swagato & Goyal, Divesh & Prakash, Atul & Sharma, Jiwan, 2021. "Exploring healthcare/health-product ecommerce satisfaction: A text mining and machine learning application," Journal of Business Research, Elsevier, vol. 131(C), pages 815-825.
    2. F. J. Cristófol & Gorka Zamarreño Aramendia & Jordi de-San-Eugenio-Vela, 2020. "Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
    3. Paulina Campos-Andaur & Karen Padilla-Lobo & Nicolás Contreras-Barraza & Guido Salazar-Sepúlveda & Alejandro Vega-Muñoz, 2022. "The Wine Effects in Tourism Studies: Mapping the Research Referents," Sustainability, MDPI, vol. 14(5), pages 1-13, February.
    4. Marc Dressler & Ivan Paunovic, 2021. "Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business," Sustainability, MDPI, vol. 13(18), pages 1-16, September.
    5. Kim, Joon Ho & Kang, Kyung Ho, 2018. "The effect of promotion on gaming revenue: A study of the US casino industry," Tourism Management, Elsevier, vol. 65(C), pages 317-326.
    6. Greinert, Andrzej & Kostecki, Jakub & Vystavna, Yuliya, 2019. "The history of viticultural land use as a determinant of contemporary regional development in Western Poland," Land Use Policy, Elsevier, vol. 85(C), pages 249-258.
    7. Jenni Soo-Hee Lee & Dan McCole & Don Holecek, 2020. "Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States," Sustainability, MDPI, vol. 12(4), pages 1-19, February.
    8. Stella Kladou & Nikolaos Trihas, 2021. "Place Branding through Resource Integration and Gastro-Cultural Experiences: A Transnational Perspective," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-14, December.
    9. Afonso, Carolina & Silva, Graça Miranda & Gonçalves, Helena Martins & Duarte, Margarida, 2018. "The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings," Journal of Business Research, Elsevier, vol. 89(C), pages 313-321.
    10. Diana Cunha & Elisabeth Kastenholz & Bernard Lane, 2021. "Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas," Sustainability, MDPI, vol. 13(21), pages 1-17, November.
    11. Marc Dressler & Ivan Paunovíc, 2021. "Business Model Innovation: Strategic Expansion of German Small and Medium Wineries into Hospitality and Tourism," Administrative Sciences, MDPI, vol. 11(4), pages 1-12, December.
    12. Némethy, Sándor & Lagerqvist, Bosse & Walas, Bartlomiej, 2016. "Economically Sustainable Organic Wine Production And Ecological Wine Tourism Can Ensure The Conservation Of Valuable Viticultural Landscapes And Their Cultural Heritage," Journal of Central European Green Innovation, Karoly Robert University College, vol. 4(3), pages 1-12.
    13. Jim McFarlane & Bligh Grant & Boyd Blackwell & Stuart Mounter, 2017. "Combining amenity with experience," Tourism Economics, , vol. 23(5), pages 1076-1095, August.
    14. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    15. F.J. Cristófol & Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia, 2021. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    16. Mihail Ovidiu Tănase & Răzvan Dina & Florin-Lucian Isac & Sergiu Rusu & Puiu Nistoreanu & Cosmin Nicolae Mirea, 2022. "Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?," Sustainability, MDPI, vol. 14(7), pages 1-24, March.

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