IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v10y2004i3p329-343.html
   My bibliography  Save this article

Tourist Typology: An Ex Ante Approach

Author

Listed:
  • Antoine Zalatan

    (Leisure Studies, School of Human Kinetics, University of Ottawa, 125 University Street, Ottawa, Ontario K1N 6NS, Canada)

Abstract

A tourist typology based on an ex ante rather than an ex post approach is proposed and examined. An ‘ex ante’ tourist classification can facilitate the planning process and provide a basis for tourism marketing. Five conceptual tourist classifications were formulated. Two samples (N = 615, 1997) and (N = 528, 2002) were used to test the proposed classification. The ‘social tourist’ classification (goes where friends, family and neighbours go) captured over 45% of the tourist classifications, followed by the ‘conventional tourist’ (19.8%, relies largely on the services of a travel agent), the ‘marketing tourist’ (17.5%, goes to places that are widely advertised), the ‘planning tourist’ (10.7%, plans all aspects of the vacation trip in detail), and finally the ‘impulsive tourist’ (6.1%, decides on the spur of the moment). The respondents' classifications were also confirmed by a separate set of data (20 questions) which describe each tourist category. The validity of the theoretical tourist typology was tested by a ‘confirmatory factory analysis’ to ensure that the conceptual model and the 20 questions were compatible.

Suggested Citation

  • Antoine Zalatan, 2004. "Tourist Typology: An Ex Ante Approach," Tourism Economics, , vol. 10(3), pages 329-343, September.
    • Handle: RePEc:sae:toueco:v:10:y:2004:i:3:p:329-343
    DOI: 10.5367/0000000041895030
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5367/0000000041895030
    Download Restriction: no
    File URL: https://libkey.io/10.5367/0000000041895030?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John R. Presley & Geoffrey E. J. Dennis, 1976. "Summary and Conclusions," Palgrave Macmillan Books, in: Currency Areas, chapter 4, pages 98-102, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Simon Wong, Chak Keung & Gladys Liu, Fung Ching, 2011. "A study of pre-trip use of travel guidebooks by leisure travelers," Tourism Management, Elsevier, vol. 32(3), pages 616-628.
    2. Lu, Yao-chi & Cline, Philip & Quance, Leroy, 1979. "Prospects for Productivity Growth in U.S. Agriculture," Agricultural Economic Reports 307753, United States Department of Agriculture, Economic Research Service.
    3. Mutinda, Rayviscic & Mayaka, Melphon, 2012. "Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya," Tourism Management, Elsevier, vol. 33(6), pages 1593-1597.
    4. Coromina, Lluís & Camprubí, Raquel, 2016. "Analysis of tourism information sources using a Mokken Scale perspective," Tourism Management, Elsevier, vol. 56(C), pages 75-84.
    5. Dey, Banasree & Sarma, Mrinmoy K., 2010. "Information source usage among motive-based segments of travelers to newly emerging tourist destinations," Tourism Management, Elsevier, vol. 31(3), pages 341-344.
    6. Paul M. Wortman & Charles S. Reichardt & Robert G. St. Pierre, 1978. "The First Year of the Education Voucher Demonstration," Evaluation Review, , vol. 2(2), pages 193-214, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:10:y:2004:i:3:p:329-343. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.