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Stability and variety – Products, organization and institutionalization in farm tourism

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  • Forbord, Magnar
  • Schermer, Markus
  • Grießmair, Karin

Abstract

Products, collective organization and institutions are factors that shape farm tourism. The aim of this paper is to present new knowledge of the way these factors are designed and provide lessons for management in the sector. Research findings to date suggest these factors are varied but similarities within findings exist. However, while there have been a number of studies on the importance of each of the factors, few studies focus on the combined impact of them. This study attempts to go some way toward filling this knowledge gap. The empirical cases for the study are derived from three European locations: two regions in the Alps: North Tyrol in Austria and South Tyrol in Italy, and Norway. The breadth and variety of the product range differ. We also find clear contrasts between the cases when it comes to the structure of farm tourism organizations. However, the goals of the organizations are quite similar emphasizing three types of tasks: marketing, competence building and quality assurance. Concerning systems for quality assurance, a type of institutional factor, two cases are similar, while the third case (Norway) has a different (less strict) system. Based on a comparative analysis of the cases we develop a conceptual model showing the interdependence between products, organization and institutions in the farm tourism sector, and the influence of market and location. We provide some examples of application of the findings by various actors and agencies in tourism.

Suggested Citation

  • Forbord, Magnar & Schermer, Markus & Grießmair, Karin, 2012. "Stability and variety – Products, organization and institutionalization in farm tourism," Tourism Management, Elsevier, vol. 33(4), pages 895-909.
  • Handle: RePEc:eee:touman:v:33:y:2012:i:4:p:895-909
    DOI: 10.1016/j.tourman.2011.08.015
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    References listed on IDEAS

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    1. Deborah Che & Ann Veeck & Gregory Veeck, 2005. "Sustaining production and strengthening the agritourism product: Linkages among Michigan agritourism destinations," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 22(2), pages 225-234, June.
    2. Marit S. Haugen & Jostein Vik, 2008. "Farmers as entrepreneurs: the case of farm-based tourism," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 6(3), pages 321-336.
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    Cited by:

    1. Flanigan, Sharon & Blackstock, Kirsty & Hunter, Colin, 2014. "Agritourism from the perspective of providers and visitors: a typology-based study," Tourism Management, Elsevier, vol. 40(C), pages 394-405.
    2. Dubois, Charline & Cawley, Mary & Schmitz, Serge, 2017. "The tourist on the farm: A ‘muddled’ image," Tourism Management, Elsevier, vol. 59(C), pages 298-311.
    3. Dubois Charline & Schmitz Serge, 2013. "What is the Position of Agritourism on the Walloon Tourist Market?," European Countryside, Sciendo, vol. 5(4), pages 295-307, December.
    4. Liang, Austin Rong-Da, 2017. "Considering the role of agritourism co-creation from a service-dominant logic perspective," Tourism Management, Elsevier, vol. 61(C), pages 354-367.
    5. Quendler Erika & Magnini Vincent P. & Driouech Noureddin, 2021. "Strategic Positioning of the Farm Holiday’s Post-Pandemic Competitive Advantages: Fresh Air and Sunlight," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 13(1), pages 22-51, May.

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