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Holiday taking decisions – The role of spouses

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  • Kozak, Metin

Abstract

Grounded in part the previous literature on household decision making and in part in the literature on tourism decision making, this paper tries to add to the literature by surveying Turkish academics with respect to spousal purchase decisions. In particular, the study assesses the decision tactics used for several consumer goods including vacation and travel and the link between decision tactics and consumer satisfaction/likelihood to produce positive word of mouth. The study findings confirm that spousal opinions matter and that compromise is a commonly used tactic, regardless of their features of durability (e.g. car, furniture) or non-durability (e.g. vacation, eating out), followed by the introduction of persuasion as the next most powerful tactic. Compromise is also positively associated with the level of consumer/tourist satisfaction with the product and the intention to recommend.

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  • Kozak, Metin, 2010. "Holiday taking decisions – The role of spouses," Tourism Management, Elsevier, vol. 31(4), pages 489-494.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:4:p:489-494
    DOI: 10.1016/j.tourman.2010.01.014
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    Cited by:

    1. Marymagdaline Enowmbi Tarkang & Uju Violet Alola & Yurdanur Yumuk, 2022. "Growing together! Unmasking the intelligence behind the satisfaction of holiday couples," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 49(1), pages 13-27, March.
    2. Nguyen, Quang, 2016. "Linking loss aversion and present bias with overspending behavior of tourists: Insights from a lab-in-the-field experiment," Tourism Management, Elsevier, vol. 54(C), pages 152-159.
    3. Sevinc ASLAN & Mithat Zeki DİNCER, 2018. "A Conceptual Framework of Visiting Friends and Relatives," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 4(1), pages 21-34, June.

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