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Reexamination of attendee-based brand equity

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  • Lee, Jin-Soo
  • Back, Ki-Joon

Abstract

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331–344], this study reexamines attendee-based brand equity by additionally sampling regional CHRIE conferences (RCs) and comparing the data with I-CHRIE's annual conference (IC) in the context of our theoretical model. This research not only increases the theoretical validity of the previous model of attendee-based brand equity, but also explores brand equity as captured through the differential brand knowledge effect by comparing IC and RCs.

Suggested Citation

  • Lee, Jin-Soo & Back, Ki-Joon, 2010. "Reexamination of attendee-based brand equity," Tourism Management, Elsevier, vol. 31(3), pages 395-401.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:3:p:395-401
    DOI: 10.1016/j.tourman.2009.04.006
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    1. Valentín Gallart-Camahort & Luis Callarisa Fiol & Javier Sánchez García, 2023. "Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity," Vision, , vol. 27(1), pages 33-47, February.
    2. Seo Yeon Kim & Jong Uk Kim & Sang Cheol Park, 2017. "The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention," Sustainability, MDPI, vol. 9(12), pages 1-14, December.
    3. Mehran REZVANI & Seyed Hamid Khodadad HOSEINI & Mohammad Mehdi SAMADZADEH, 2012. "Investigating the Role of Word of Mouth on Consumer Based Brand Equity Creation in Iran’s Cell-Phone Market," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-3, February.
    4. Buil, Isabel & de Chernatony, Leslie & Martínez, Eva, 2013. "Examining the role of advertising and sales promotions in brand equity creation," Journal of Business Research, Elsevier, vol. 66(1), pages 115-122.
    5. Huang, Zhuowei (Joy) & Cai, Liping A., 2015. "Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests," Tourism Management, Elsevier, vol. 46(C), pages 431-443.
    6. Asli D. A. Tasci, 2020. "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
    7. Jun Kim Sang, 2016. "The structural relationships of destination image, awareness, uniqueness and destination loyalty in periurban ecotourism destination," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 212-225, December.
    8. Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
    9. Kurtulan Ali & Begeç Suat, 2023. "Effects of Social Responsibility Practices on the Brand Image, Brand Awareness, and Brand Loyalty of Sponsor Businesses: A Study on Sports Clubs," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 17(1), pages 1-14.
    10. Tasci, Asli D.A., 2018. "Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands," Tourism Management, Elsevier, vol. 65(C), pages 143-159.
    11. Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.
    12. Ching-Cheng Shen & Yen-Rung Chang & Der-Jen Liu, 2020. "Sustainable Development of an Organic Agriculture Village to Explore the Influential Effect of Brand Equity from the Perspective of Landscape Resources," Sustainability, MDPI, vol. 12(18), pages 1-13, September.
    13. Abdolhossein Karampour & Bahareh Ahmadinejad, 2020. "How Attribute-Based Design Perceptions and Consumer-Brand Relationship Affected on Brand Equity?," Journal of Contemporary Research in Business, Economics and Finance, Michael Laurence, vol. 2(3), pages 61-70.
    14. Marijana Sikošek, 2020. "Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 81-95.

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