IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v47y2023i6s0308596123000502.html
   My bibliography  Save this article

A combinatorial auction to sell TV broadcasting rights in league sports

Author

Listed:
  • Henriques, David

Abstract

The centralized sale of TV broadcasting rights in league sports constitutes a cartel which in many European countries is allowed only if it complies with certain conditions set by competition authorities. Two of the most important conditions are: i) partial unbundling, i.e. the rights must be unbundled into several separate packages; and ii) the no-single-buyer rule, i.e. the packages must be sold to different broadcasters. This article shows how a combinatorial auction can be employed to sell broadcasting rights allocating them endogenously based on the broadcasters’ bids and, thus, without requiring the seller to pre-determine the packages of such rights. This feature can address various competition policy issues, including facilitating market entry and preventing coordination among bidders. Also, a combinatorial auction has the potential to achieve higher levels of allocative efficiency and higher revenue levels compared to auctions with pre-determined packages of broadcasting rights.

Suggested Citation

  • Henriques, David, 2023. "A combinatorial auction to sell TV broadcasting rights in league sports," Telecommunications Policy, Elsevier, vol. 47(6).
    • Handle: RePEc:eee:telpol:v:47:y:2023:i:6:s0308596123000502
    DOI: 10.1016/j.telpol.2023.102539
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0308596123000502
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.telpol.2023.102539?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lawrence M. Ausubel & Peter Cramton & Marek Pycia & Marzena Rostek & Marek Weretka, 2014. "Demand Reduction and Inefficiency in Multi-Unit Auctions," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 81(4), pages 1366-1400.
    2. Paul Klemperer, 2002. "What Really Matters in Auction Design," Journal of Economic Perspectives, American Economic Association, vol. 16(1), pages 169-189, Winter.
    3. Budzinski, Oliver & Gänßle, Sophia & Kunz-Kaltenhäuser, Philipp, 2019. "How does online streaming affect antitrust remedies to centralized marketing? The case of European football broadcasting rights," Ilmenau Economics Discussion Papers 128, Ilmenau University of Technology, Institute of Economics.
    4. Aytek Erdil & Paul Klemperer, 2010. "A New Payment Rule for Core-Selecting Package Auctions," Journal of the European Economic Association, MIT Press, vol. 8(2-3), pages 537-547, 04-05.
    5. McAfee, R Preston & McMillan, John, 1987. "Auctions and Bidding," Journal of Economic Literature, American Economic Association, vol. 25(2), pages 699-738, June.
    6. S.J. Rassenti & V.L. Smith & R.L. Bulfin, 1982. "A Combinatorial Auction Mechanism for Airport Time Slot Allocation," Bell Journal of Economics, The RAND Corporation, vol. 13(2), pages 402-417, Autumn.
    7. Pantelis Koutroumpis & Martin Cave, 2018. "Auction design and auction outcomes," Journal of Regulatory Economics, Springer, vol. 53(3), pages 275-297, June.
    8. Paul Milgrom, 2011. "Critical Issues In The Practice Of Market Design," Economic Inquiry, Western Economic Association International, vol. 49(2), pages 311-320, April.
    9. Martin Bichler & Pasha Shabalin & Jürgen Wolf, 2013. "Do core-selecting Combinatorial Clock Auctions always lead to high efficiency? An experimental analysis of spectrum auction designs," Experimental Economics, Springer;Economic Science Association, vol. 16(4), pages 511-545, December.
    10. Kagel, John H. & Lien, Yuanchuan & Milgrom, Paul, 2014. "Ascending prices and package bidding: Further experimental analysis," Games and Economic Behavior, Elsevier, vol. 85(C), pages 210-231.
    11. Jonathan Levin & Andrzej Skrzypacz, 2016. "Properties of the Combinatorial Clock Auction," American Economic Review, American Economic Association, vol. 106(9), pages 2528-2551, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Scott Duke Kominers & Alexander Teytelboym & Vincent P Crawford, 2017. "An invitation to market design," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 33(4), pages 541-571.
    2. Committee, Nobel Prize, 2020. "Improvements to auction theory and inventions of new auction formats," Nobel Prize in Economics documents 2020-2, Nobel Prize Committee.
    3. Ignacio Palacios-Huerta & David C. Parkes & Richard Steinberg, 2024. "Combinatorial Auctions in Practice," Journal of Economic Literature, American Economic Association, vol. 62(2), pages 517-553, June.
    4. Maarten Janssen & Vladimir Karamychev, 2013. "Gaming in Combinatorial Clock Auctions," Tinbergen Institute Discussion Papers 13-027/VII, Tinbergen Institute, revised 16 Dec 2013.
    5. Bernhard Kasberger & Alexander Teytelboym, 2022. "The Combinatorial Multi-Round Ascending Auction," Papers 2203.11783, arXiv.org, revised Feb 2024.
    6. Lamprirni Zarpala & Dimitris Voliotis, 2022. "A core-selecting auction for portfolio's packages," Papers 2206.11516, arXiv.org, revised Feb 2024.
    7. Eric Budish & Judd B. Kessler, 2022. "Can Market Participants Report Their Preferences Accurately (Enough)?," Management Science, INFORMS, vol. 68(2), pages 1107-1130, February.
    8. Cassetta, Ernesto & Monarca, Umberto & Nava, Consuelo Rubina & Meleo, Linda, 2017. "Is the answer blowin' in the wind (auctions)? An assessment of the Italian support scheme," Energy Policy, Elsevier, vol. 110(C), pages 662-674.
    9. Emiel Maasland & Sander Onderstal, 2006. "Going, Going, Gone! A Swift Tour of Auction Theory and its Applications," De Economist, Springer, vol. 154(2), pages 197-249, June.
    10. Janssen, Maarten & Karamychev, Vladimir, 2016. "Spiteful bidding and gaming in combinatorial clock auctions," Games and Economic Behavior, Elsevier, vol. 100(C), pages 186-207.
    11. Growitsch, Christian & Müller, Gernot & Rammerstorfer, Margarethe & Weber, Christoph, 2007. "Determinanten der Preisentwicklung auf dem deutschen Minutenreservemarkt," WIK Discussion Papers 300, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.
    12. Munro, David R. & Rassenti, Stephen J., 2019. "Combinatorial clock auctions: Price direction and performance," Games and Economic Behavior, Elsevier, vol. 117(C), pages 195-217.
    13. Janssen, Maarten & Kasberger, Bernhard, 2019. "On the clock of the combinatorial clock auction," Theoretical Economics, Econometric Society, vol. 14(4), November.
    14. Janssen, Maarten & Kasberger, Bernhard, 2019. "On the clock of the combinatorial clock auction," Theoretical Economics, Econometric Society, vol. 14(4).
    15. Kaplan, Todd R. & Zamir, Shmuel, 2015. "Advances in Auctions," Handbook of Game Theory with Economic Applications,, Elsevier.
    16. Drexl, Andreas & Jørnsten, Kurt & Knof, Diether, 2009. "Non-linear anonymous pricing combinatorial auctions," European Journal of Operational Research, Elsevier, vol. 199(1), pages 296-302, November.
    17. Bichler, Martin & Goeree, Jacob K., 2017. "Frontiers in spectrum auction design," International Journal of Industrial Organization, Elsevier, vol. 50(C), pages 372-391.
    18. Janssen, Maarten & Karamychev, Vladimir, 2017. "Raising rivals’ cost in multi-unit auctions," International Journal of Industrial Organization, Elsevier, vol. 50(C), pages 473-490.
    19. Goetzendorff, Andor & Bichler, Martin & Goeree, Jacob K., 2018. "Synergistic valuations and efficiency in spectrum auctions," Telecommunications Policy, Elsevier, vol. 42(1), pages 91-105.
    20. Rönnqvist, Mikael & D'Amours, Sophie & Carle, Marc-André & Azouzi, Riadh, 2018. "Timber selling policies using bundle-based auction: The case of public forests in Québec," Forest Policy and Economics, Elsevier, vol. 96(C), pages 9-18.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:47:y:2023:i:6:s0308596123000502. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.