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Sharing with neighbours: Insights from local practices of the sharing economy

Author

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  • Akin, Deniz
  • Jakobsen, Kine Charlotte
  • Floch, Jacqueline
  • Hoff, Emily

Abstract

This paper explores the use of sharing economy platforms at the neighbourhood level. We aim to discuss appropriations of these technologies by studying the variety of user motivations and experiences. For that purpose, we conducted a case study of the Norwegian sharing platform “Nabohjelp” designed for use in neighbourhoods. Our data is based on qualitative interviews conducted with Nabohjelp users and representatives of the platform owner and developers, as well as statistics provided by the platform owner. Drawing upon the script theory from science and technology studies, we analyse how people use Nabohjelp and to what extent their use corresponds with the script of the platform owner. Our analysis shows that platform owner inscribed Nabohjelp users as individuals who wish a lower threshold to reach out their neighbours and are conscious about sustainable behaviour. Indeed, the motivations of our informants in using Nabohjelp match these envisioned user profiles. We observe, however, some instances of usages where informants make use of the platform in ways that the designers had not foreseen, thus extending the script of Nabohjelp. Our study also reveals two important issues that play a significant role in shaping user experiences and participation. First, Nabohjelp's payment feature is identified as a barrier that weakens user experiences and undermines participation. The payment feature appears ambiguous to some users, causing confusion about the purpose and the idealistic image of the platform. Second, our results suggest that the neighbourhood context contributes to strengthen trust, one of the core enablers for participation in sharing economy. These results can inform policy makers who intend to adopt digital sharing approaches with the aim to encourage sustainable behaviour in neighbourhoods as well as developers of digital sharing platforms.

Suggested Citation

  • Akin, Deniz & Jakobsen, Kine Charlotte & Floch, Jacqueline & Hoff, Emily, 2021. "Sharing with neighbours: Insights from local practices of the sharing economy," Technology in Society, Elsevier, vol. 64(C).
    • Handle: RePEc:eee:teinso:v:64:y:2021:i:c:s0160791x20312847
    DOI: 10.1016/j.techsoc.2020.101481
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    References listed on IDEAS

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    1. Patrizia Gazzola & Elena‐Mădălina Vătămănescu & Andreia Gabriela Andrei & Chiara Marrapodi, 2019. "Users' motivations to participate in the sharing economy: Moving from profits toward sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 741-751, July.
    2. Mohammad Reza Habibi & Andrea Kim & Michel Laroche, 2016. "From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 277-294.
    3. Iis P. Tussyadiah, 2015. "An Exploratory Study on Drivers and Deterrents of Collaborative Consumption in Travel," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 817-830, Springer.
    4. Hawlitschek, Florian & Teubner, Timm & Weinhardt, Christof, 2016. "Trust in the Sharing Economy," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 70(1), pages 26-44.
    5. Juho Hamari & Mimmi Sjöklint & Antti Ukkonen, 2016. "The sharing economy: Why people participate in collaborative consumption," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(9), pages 2047-2059, September.
    6. Lars Böcker & Toon Meelen, 2016. "Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation," Innovation Studies Utrecht (ISU) working paper series 16-02, Utrecht University, Department of Innovation Studies, revised Aug 2016.
    7. Bonnie J. Johnson & Germaine R. Halegoua, 2015. "Can Social Media Save a Neighborhood Organization?," Planning Practice & Research, Taylor & Francis Journals, vol. 30(3), pages 248-269, June.
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