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Do gender and age affect willingness to ride in driverless vehicles: If so, then why?

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  • Rice, Stephen
  • Winter, Scott R.

Abstract

In the past few years, there have been great strides in the development of technology for driverless vehicles. However, research into consumer perceptions of this technology has lagged behind the technology itself. A few reports have indicated that age and gender might have effects on consumers’ willingness to ride in driverless vehicles; however, to date, none of these studies has sufficiently explained why these effects occur. The current study seeks to address this gap with a causal mediation model using various scales and emotional responses as potential mediators.

Suggested Citation

  • Rice, Stephen & Winter, Scott R., 2019. "Do gender and age affect willingness to ride in driverless vehicles: If so, then why?," Technology in Society, Elsevier, vol. 58(C).
    • Handle: RePEc:eee:teinso:v:58:y:2019:i:c:s0160791x17301185
    DOI: 10.1016/j.techsoc.2019.101145
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    References listed on IDEAS

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    1. Winter, Scott R. & Rice, Stephen & Mehta, Rian & Cremer, Ismael & Reid, Katie M. & Rosser, Timothy G. & Moore, Julie C., 2015. "Indian and American consumer perceptions of cockpit configuration policy," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 226-231.
    2. Powell, Melanie & Ansic, David, 1997. "Gender differences in risk behaviour in financial decision-making: An experimental analysis," Journal of Economic Psychology, Elsevier, vol. 18(6), pages 605-628, November.
    3. Renate Schubert, 1999. "Financial Decision-Making: Are Women Really More Risk-Averse?," American Economic Review, American Economic Association, vol. 89(2), pages 381-385, May.
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    4. Epting, Shane, 2021. "Ethical requirements for transport systems with automated buses," Technology in Society, Elsevier, vol. 64(C).
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    6. Yilun Chen & Nirajan Shiwakoti & Peter Stasinopoulos & Shah Khalid Khan, 2022. "State-of-the-Art of Factors Affecting the Adoption of Automated Vehicles," Sustainability, MDPI, vol. 14(11), pages 1-29, May.
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    8. Schuster, Amy M. & Agrawal, Shubham & Britt, Noah & Sperry, Danielle & Van Fossen, Jenna A. & Wang, Sicheng & Mack, Elizabeth A. & Liberman, Jessica & Cotten, Shelia R., 2023. "Will automated vehicles solve the truck driver shortages? Perspectives from the trucking industry," Technology in Society, Elsevier, vol. 74(C).
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    10. Khan, Shah Khalid & Shiwakoti, Nirajan & Stasinopoulos, Peter & Chen, Yilun & Warren, Matthew, 2024. "The impact of perceived cyber-risks on automated vehicle acceptance: Insights from a survey of participants from the United States, the United Kingdom, New Zealand, and Australia," Transport Policy, Elsevier, vol. 152(C), pages 87-101.
    11. Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2024. "Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    12. Combs, Elizabeth K. & Crouse, Sean R. & Bell, Katherine D. & Truong, Dothang, 2024. "Willingness to Fly during the COVID-19 pandemic," Journal of Air Transport Management, Elsevier, vol. 117(C).
    13. Pettigrew, Simone & Booth, Leon & Farrar, Victoria & Brown, Julie & Karl, Charles & Godic, Branislava & Vidanaarachchi, Rajith & Thompson, Jason, 2024. "Public support for proposed government policies to optimise the social benefits of autonomous vehicles," Transport Policy, Elsevier, vol. 149(C), pages 264-270.
    14. Winter, Scott R. & Rice, Stephen & Lamb, Tracy L., 2020. "A prediction model of Consumer's willingness to fly in autonomous air taxis," Journal of Air Transport Management, Elsevier, vol. 89(C).
    15. Agrawal, Shubham & Schuster, Amy M. & Britt, Noah & Mack, Elizabeth A. & Tidwell, Michael L. & Cotten, Shelia R., 2023. "Building on the past to help prepare the workforce for the future with automated vehicles: A systematic review of automated passenger vehicle deployment timelines," Technology in Society, Elsevier, vol. 72(C).
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