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Fostering strategic synergy: Empirical insights on aligning innovation activities with competitive strategies

Author

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  • Qiu, Lili
  • Olaru, Doina
  • Purchase, Sharon

Abstract

An effective innovation strategy is crucial for firm performance and national economic growth, yet many firms still face the challenge of misalignment between their innovation activities and strategies. While previous studies focused on the mediation role of innovation activities on strategy and performance, research is needed to examine the complex interdependencies between strategies and innovation activities to better understand their impact on firm performance.

Suggested Citation

  • Qiu, Lili & Olaru, Doina & Purchase, Sharon, 2024. "Fostering strategic synergy: Empirical insights on aligning innovation activities with competitive strategies," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
    • Handle: RePEc:eee:tefoso:v:208:y:2024:i:c:s004016252400502x
    DOI: 10.1016/j.techfore.2024.123704
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