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An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector

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  • Natalia Medrano
  • Cristina Olarte-Pascual

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  • Natalia Medrano & Cristina Olarte-Pascual, 2016. "An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.
    • Handle: RePEc:wyz:journl:id:446
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    1. Faridah Djellal & Faïz Gallouj, 1999. "Services and the search for relevant innovation indicators: a review of national and international surveys," Science and Public Policy, Oxford University Press, vol. 26(4), pages 218-232, August.
    2. Arkadiusz Kijek & Mariusz Lisowski & Wacława Starzyńska, 2013. "Innovation Activity of the Polish Manufacturing Enterprises," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 19(1), pages 33-43, February.
    3. Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa, 2012. "Drivers of Marketing Innovation in Portuguese Firms," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 195-206, February.
    4. Camisón, César & Villar-López, Ana, 2014. "Organizational innovation as an enabler of technological innovation capabilities and firm performance," Journal of Business Research, Elsevier, vol. 67(1), pages 2891-2902.
    5. Yongmin Chen, 2006. "Marketing Innovation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(1), pages 101-123, March.
    6. Lewis, M.J. & Wackowski, O., 2006. "Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands," American Journal of Public Health, American Public Health Association, vol. 96(2), pages 244-251.
    7. Thuc Uyen Nguyen-Thi & Caroline Danièle Mothe, 2010. "The Link Between Non Technological Innovations And Technological Innovation," Post-Print hal-00920069, HAL.
    8. Rajiv Kishore & Ephraim R. McLean, 2002. "The Next Generation Enterprise: A CIO Perspective on the Vision, its Impacts, and Implementation Challenges," Information Systems Frontiers, Springer, vol. 4(1), pages 121-138, April.
    9. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    10. John Seely Brown & Paul Duguid, 1991. "Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation," Organization Science, INFORMS, vol. 2(1), pages 40-57, February.
    11. Halpern, Nigel, 2010. "Marketing innovation: Sources, capabilities and consequences at airports in Europe's peripheral areas," Journal of Air Transport Management, Elsevier, vol. 16(2), pages 52-58.
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    Cited by:

    1. Andrea Rey-Martí & J. Augusto Felício & Ricardo Rodrigues, 2017. "Entrepreneurial attributes for success in the small hotel sector: a fuzzy-set QCA approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(5), pages 2085-2100, September.
    2. Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).
    3. Handyanto Widjojo & Avanti Fontana & Gita Gayatri & Agus W. Soehadi, 2019. "Value Co-Creation For Marketing Innovation: Comparative Study In The Sme Community," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-31, May.

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