IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v208y2024ics0040162524004475.html
   My bibliography  Save this article

How does change in CEOs' strategic orientations in their social media communication impact firm performance during crisis? A longitudinal study

Author

Listed:
  • Yadav, Hitesha
  • Kumar Kar, Arpan
  • Kashiramka, Smita
  • Rana, Nripendra P.

Abstract

The social media (SM) presence of the CEOs and their sustainability-related communication plays a major role in handling business communication and shaping firm strategic outcomes during a crisis. In turbulent times of crisis, stakeholders seek credible information for their better decision-making towards firms. Therefore, it becomes essential for the CEOs to engage with the stakeholders and manage firm value strategically. This empirical study utilizes the Twitter posts of Fortune 1000 CEOs for their sustainability communication through their different orientations i.e., SDG, entrepreneurial, and leadership styles. The study employs mixed research methodology through a longitudinal event study to determine the change in the CEOs' strategic orientations, its influence on the CEOs' SM reputation, and firm performance before and during the crisis. Findings showcase that the change in CEOs' strategic orientation in their sustainability-related disclosures positively influences stakeholder engagement and the CEOs' SM reputation during a crisis. Also, the strategic orientations of the CEOs and their SM reputation as a resource provide competitive advantages to the firms for their enhanced firm financial performance. Our study contributes to both research and practice of using SM strategically for their sustainability communication to achieve improved firm performance during a crisis.

Suggested Citation

  • Yadav, Hitesha & Kumar Kar, Arpan & Kashiramka, Smita & Rana, Nripendra P., 2024. "How does change in CEOs' strategic orientations in their social media communication impact firm performance during crisis? A longitudinal study," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
    • Handle: RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004475
    DOI: 10.1016/j.techfore.2024.123649
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162524004475
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2024.123649?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Thore, Sten, 2022. "Sustainable development goal deficits and the Covid 19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    2. Tulika M. Varma, 2021. "Responsible Leadership and Reputation Management During a Crisis: The Cases of Delta and United Airlines," Journal of Business Ethics, Springer, vol. 173(1), pages 29-45, September.
    3. Zhe Zhang & Xin Wang & Ming Jia, 2021. "Echoes of CEO Entrepreneurial Orientation: How and When CEO Entrepreneurial Orientation Influences Dual CSR Activities," Journal of Business Ethics, Springer, vol. 169(4), pages 609-629, April.
    4. Jeffrey G. Covin & William J. Wales, 2012. "The Measurement of Entrepreneurial Orientation," Entrepreneurship Theory and Practice, , vol. 36(4), pages 677-702, July.
    5. Grover, Purva & Kar, Arpan Kumar & Ilavarasan, P. Vigneswara, 2019. "Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs," International Journal of Information Management, Elsevier, vol. 48(C), pages 39-52.
    6. De Luca, Francesco & Iaia, Lea & Mehmood, Asad & Vrontis, Demetris, 2022. "Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    7. Banjo Roxas, 2021. "Environmental sustainability engagement of firms: The roles of social capital, resources, and managerial entrepreneurial orientation of small and medium enterprises in Vietnam," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2194-2208, May.
    8. Jonathan Bauweraerts & Claudia Pongelli & Salvatore Sciascia & Pietro Mazzola & Alessandro Minichilli, 2023. "Transforming entrepreneurial orientation into performance in family SMEs: Are nonfamily CEOs better than family CEOs?," Journal of Small Business Management, Taylor & Francis Journals, vol. 61(4), pages 1672-1703, July.
    9. Maria Barreiro-Gen & Rodrigo Lozano & Afnan Zafar, 2020. "Changes in Sustainability Priorities in Organisations due to the COVID-19 Outbreak: Averting Environmental Rebound Effects on Society," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    10. Simone Pizzi & Francesco Rosati & Andrea Venturelli, 2021. "The determinants of business contribution to the 2030 Agenda: Introducing the SDG Reporting Score," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 404-421, January.
    11. Usman Khizar, Hafiz Muhammad & Iqbal, Muhammad Jawad & Khalid, Junaid & Adomako, Samuel, 2022. "Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 142(C), pages 718-743.
    12. Rosamartina, Schena & Giustina, Secundo & Domenico, De Fano & Pasquale, Del Vecchio & Angeloantonio, Russo, 2022. "Digital reputation and firm performance: The moderating role of firm orientation towards sustainable development goals (SDGs)," Journal of Business Research, Elsevier, vol. 152(C), pages 315-325.
    13. De Luca, Francesco & Iaia, Lea & Mehmood, Asad & Vrontis, Demetris, 2022. "Corrigendum to “Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis”," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    14. Trainor, Kevin J. & Andzulis, James (Mick) & Rapp, Adam & Agnihotri, Raj, 2014. "Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM," Journal of Business Research, Elsevier, vol. 67(6), pages 1201-1208.
    15. Jamal Shamsie, 2003. "The context of dominance: an industry‐driven framework for exploiting reputation," Strategic Management Journal, Wiley Blackwell, vol. 24(3), pages 199-215, March.
    16. Xueming Luo & Jie Zhang & Wenjing Duan, 2013. "Social Media and Firm Equity Value," Information Systems Research, INFORMS, vol. 24(1), pages 146-163, March.
    17. Ciaran Heavey & Zeki Simsek & Christina Kyprianou & Marten Risius, 2020. "How do strategic leaders engage with social media? A theoretical framework for research and practice," Strategic Management Journal, Wiley Blackwell, vol. 41(8), pages 1490-1527, August.
    18. Nicholas Berente & Stefan Seidel & Hani Safadi, 2019. "Research Commentary—Data-Driven Computationally Intensive Theory Development," Service Science, INFORMS, vol. 30(1), pages 50-64, March.
    19. Amin, Marian H. & Mohamed, Ehab K.A. & Elragal, Ahmed, 2021. "CSR disclosure on Twitter: Evidence from the UK," International Journal of Accounting Information Systems, Elsevier, vol. 40(C).
    20. Li, Kai & Liu, Xing & Mai, Feng & Zhang, Tengfei, 2021. "The Role of Corporate Culture in Bad Times: Evidence from the COVID-19 Pandemic," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 56(7), pages 2545-2583, November.
    21. Gregory D. Saxton & Lina Gomez & Zed Ngoh & Yi-Pin Lin & Sarah Dietrich, 2019. "Do CSR Messages Resonate? Examining Public Reactions to Firms’ CSR Efforts on Social Media," Journal of Business Ethics, Springer, vol. 155(2), pages 359-377, March.
    22. Kar, Arpan Kumar & Dwivedi, Yogesh K., 2020. "Theory building with big data-driven research – Moving away from the “What” towards the “Why”," International Journal of Information Management, Elsevier, vol. 54(C).
    23. Grimmer, Justin & Stewart, Brandon M., 2013. "Text as Data: The Promise and Pitfalls of Automatic Content Analysis Methods for Political Texts," Political Analysis, Cambridge University Press, vol. 21(3), pages 267-297, July.
    24. DasGupta, Ranjan, 2022. "Financial performance shortfall, ESG controversies, and ESG performance: Evidence from firms around the world," Finance Research Letters, Elsevier, vol. 46(PB).
    25. Eun-Hee Kim & Yoo Na Youm, 2017. "How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies' Twitter Accounts," Strategic Management Journal, Wiley Blackwell, vol. 38(13), pages 2599-2622, December.
    26. Muñoz, Pablo & Cohen, Boyd, 2017. "Towards a social-ecological understanding of sustainable venturing," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 1-8.
    27. Caroline Flammer & Pratima Bansal, 2017. "Does a long-term orientation create value? Evidence from a regression discontinuity," Strategic Management Journal, Wiley Blackwell, vol. 38(9), pages 1827-1847, September.
    28. Dokyun Lee & Kartik Hosanagar & Harikesh S. Nair, 2018. "Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook," Management Science, INFORMS, vol. 64(11), pages 5105-5131, November.
    29. Cho, Charles H. & Roberts, Robin W., 2010. "Environmental reporting on the internet by America's Toxic 100: Legitimacy and self-presentation," International Journal of Accounting Information Systems, Elsevier, vol. 11(1), pages 1-16.
    30. Michael A. Hitt & R. Duane Ireland & S. Michael Camp & Donald L. Sexton, 2001. "Strategic entrepreneurship: entrepreneurial strategies for wealth creation," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 479-491, June.
    31. Scott Shane & Daniel Cable, 2002. "Network Ties, Reputation, and the Financing of New Ventures," Management Science, INFORMS, vol. 48(3), pages 364-381, March.
    32. Danny Miller & Isabelle Le Breton–Miller, 2011. "Governance, Social Identity, and Entrepreneurial Orientation in Closely Held Public Companies," Entrepreneurship Theory and Practice, , vol. 35(5), pages 1051-1076, September.
    33. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    34. Paydas Turan, Ceyda, 2022. "Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding," Journal of Business Research, Elsevier, vol. 149(C), pages 615-629.
    35. Viola, Carmine & Toma, Pierluigi & Manta, Francesco & Benvenuto, Marco, 2021. "The more you know, the better you act? Institutional communication in Covid-19 crisis management," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    36. Jeffrey G. Covin & Dennis P. Slevin, 1989. "Strategic management of small firms in hostile and benign environments," Strategic Management Journal, Wiley Blackwell, vol. 10(1), pages 75-87, January.
    37. Stefan Schaltegger & Marcus Wagner, 2011. "Sustainable entrepreneurship and sustainability innovation: categories and interactions," Business Strategy and the Environment, Wiley Blackwell, vol. 20(4), pages 222-237, May.
    38. Jose Benitez-Amado & Rita M Walczuch, 2012. "Information technology, the organizational capability of proactive corporate environmental strategy and firm performance: a resource-based analysis," European Journal of Information Systems, Taylor & Francis Journals, vol. 21(6), pages 664-679, November.
    39. Fischer, Eileen & Rebecca Reuber, A., 2014. "Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter," Journal of Business Venturing, Elsevier, vol. 29(4), pages 565-583.
    40. J. Ruben Boling & Torsten M. Pieper & Jeffrey G. Covin, 2016. "CEO Tenure and Entrepreneurial Orientation within Family and Nonfamily Firms," Entrepreneurship Theory and Practice, , vol. 40(4), pages 891-913, July.
    41. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    42. Joanne Horton & Yuval Millo & George Serafeim, 2012. "Resources or Power? Implications of Social Networks on Compensation and Firm Performance," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 39(3-4), pages 399-426, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jan Lampe & Priscilla Sarai Kraft & Andreas Bausch, 2020. "Mapping the Field of Research on Entrepreneurial Organizations (1937–2016): A Bibliometric Analysis and Research Agenda," Entrepreneurship Theory and Practice, , vol. 44(4), pages 784-816, July.
    2. Jeffrey G. Covin & William J. Wales, 2019. "Crafting High-Impact Entrepreneurial Orientation Research: Some Suggested Guidelines," Entrepreneurship Theory and Practice, , vol. 43(1), pages 3-18, January.
    3. Franczak, Jennifer & Gyensare, Michael A. & Lanivich, Stephen E. & Adomako, Samuel & Chu, Irene, 2024. "How and when does founder polychronicity affect new venture performance? The roles of entrepreneurial orientation and firm age," Journal of Business Research, Elsevier, vol. 172(C).
    4. Ashish Kumar Jha & Nishant Kumar Verma, 2023. "Social Media Sustainability Communication: An Analysis of Firm Behaviour and Stakeholder Responses," Information Systems Frontiers, Springer, vol. 25(2), pages 723-742, April.
    5. Manpreet Rajpal & Bindu Singh, 2024. "How to drive sustainable entrepreneurial intentions: Unraveling the nexus of entrepreneurship education ecosystem, attitude and orientation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1705-1721, May.
    6. Anna Watson & Olufunmilola (Lola) Dada & Owen Wright & Rozenn Perrigot, 2019. "Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture," Entrepreneurship Theory and Practice, , vol. 43(4), pages 751-772, July.
    7. Torbjörn Ljungkvist & Jim Andersén, 2021. "A taxonomy of ecopreneurship in small manufacturing firms: A multidimensional cluster analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1374-1388, February.
    8. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    9. Tian Hongyun & William Adomako Kankam & Florence Appiah-Twum & Isaac Gumah Akolgo, 2019. "Effect of Social Capital on Firm Performance: The Role of Entrepreneurial Orientation and Dynamic Capability," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 63-73.
    10. Seigner, Benedikt David Christian & Milanov, Hana & Lundmark, Erik & Shepherd, Dean A., 2023. "Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media," Journal of Business Venturing, Elsevier, vol. 38(2).
    11. Czakon, Wojciech & Mania, Karolina & Jedynak, Monika & Kuźniarska, Aneta & Choiński, Michał & Dabić, Marina, 2024. "Who are we? Analyzing the digital identities of organizations through the lens of micro-interactions on social media," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    12. Andranik Tumasjan, 2024. "The many faces of social media in business and economics research: Taking stock of the literature and looking into the future," Journal of Economic Surveys, Wiley Blackwell, vol. 38(2), pages 389-426, April.
    13. Kindermann, Bastian & Beutel, Sebastian & Garcia de Lomana, Gonzalo & Strese, Steffen & Bendig, David & Brettel, Malte, 2021. "Digital orientation: Conceptualization and operationalization of a new strategic orientation," European Management Journal, Elsevier, vol. 39(5), pages 645-657.
    14. Jean-Marie Courrent & Sonia Chassé & Waleed Omri, 2018. "Do Entrepreneurial SMEs Perform Better Because They are More Responsible?," Journal of Business Ethics, Springer, vol. 153(2), pages 317-336, December.
    15. Simone A. Schweiger & Tatiana R. Stettler & Artur Baldauf & César Zamudio, 2019. "The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension," Strategic Management Journal, Wiley Blackwell, vol. 40(11), pages 1822-1851, November.
    16. Felipe Hernández-Perlines & Juan Moreno-García & Benito Yáñez-Araque, 2019. "The influence of socioemotional wealth in the entrepreneurial orientation of family businesses," International Entrepreneurship and Management Journal, Springer, vol. 15(2), pages 523-544, June.
    17. Anish Purkayastha & Vishal K. Gupta, 2023. "Business group affiliation and entrepreneurial orientation: Contingent effect of level of internationalization and firm’s performance," Asia Pacific Journal of Management, Springer, vol. 40(2), pages 847-876, June.
    18. Vishal K. Gupta & William J. Wales, 2017. "Assessing Organisational Performance Within Entrepreneurial Orientation Research: Where Have We Been and Where Can We Go from Here?," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 26(1), pages 51-76, March.
    19. Lin Song & Li Jing, 0. "Strategic orientation and performance of new ventures: empirical studies based on entrepreneurial activities in China," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-24.
    20. Lin Song & Li Jing, 2017. "Strategic orientation and performance of new ventures: empirical studies based on entrepreneurial activities in China," International Entrepreneurship and Management Journal, Springer, vol. 13(4), pages 989-1012, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004475. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.