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Technology roadmap of AI applications in the retail industry

Author

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  • Lu, Hsi-Peng
  • Cheng, Hsiang-Ling
  • Tzou, Jen-Chuen
  • Chen, Chiao-Shan

Abstract

New retail, an online-merge-offline system with artificial intelligence (AI) applications, became popular after the COVID-19 pandemic. This research introduces a novel technology roadmap methodology for new retail after studying 30 smart retail cases. Upon conducting panel discussions, this study identified 16 service applications, 10 technology applications, 4 application types, and 4 AI development stages. Based on the correlation analysis, it was found that new retail should: (1) aim towards the fourth stage of AI development, such as image generation technology; (2) develop a seamless shopping process; and (3) formulate cloud integration platforms integrating data on consumer shopping behavior. Overall, the findings obtained could be promising reference for future studies in the retail industry.

Suggested Citation

  • Lu, Hsi-Peng & Cheng, Hsiang-Ling & Tzou, Jen-Chuen & Chen, Chiao-Shan, 2023. "Technology roadmap of AI applications in the retail industry," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    • Handle: RePEc:eee:tefoso:v:195:y:2023:i:c:s0040162523004638
    DOI: 10.1016/j.techfore.2023.122778
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