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The discontinuance of low carbon digital products and services

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  • Vrain, Emilie
  • Wilson, Charlie
  • Andrews, Barnaby

Abstract

Digital consumer innovations offer low-carbon alternatives to mainstream consumption practices. We address a lack of research on the factors influencing post-adoption decisions of discontinuance for this important class of innovations. We conducted a repeat survey with UK consumers (n = 995) in 2019 and 2020 to investigate 16 digital products and services across mobility, food, homes, and energy domains. Our survey captured temporal changes in adoption, personal and contextual characteristics, social influences, innovation experiences and perceived attributes. We also provide a unique contribution by assessing the impacts of Covid-19 on post-adoption processes.

Suggested Citation

  • Vrain, Emilie & Wilson, Charlie & Andrews, Barnaby, 2022. "The discontinuance of low carbon digital products and services," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    • Handle: RePEc:eee:tefoso:v:185:y:2022:i:c:s0040162522005728
    DOI: 10.1016/j.techfore.2022.122051
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    References listed on IDEAS

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    1. Céline Péréa & Jessica Gérard & Julien de Benedittis, 2023. "Digital sobriety: From awareness of the negative impacts of IT usages to degrowth technology at work," Post-Print emse-04116949, HAL.

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