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Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda

Author

Listed:
  • Pauline Munten
  • Joëlle Vanhamme
  • Valérie Swaen

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

This conceptual article reviews current knowledge across relevant disciplines and proposes a research agenda related to the capacity of product-oriented product–service systems (PSS) – which are servitization practices, similar to product–service bundling – to mitigate the obsolescence problem of durable products (in the form of deliberate curtailment of product lifespans or symbolic devaluation of devices). Taking both consumer and company perspectives on this possibility, this study outlines paths for research into how marketing can advance knowledge, particularly in relation to product design and sustainable marketing fields. As a contribution to product–service bundling literature, this article also proposes that different types of bundling strategies can be deployed strategically to enhance environmental performance and reduce obsolescence. The effects of product-oriented PSS on obsolescence depend on the type of added services that companies bundle with their products. This insight offers some implications for managers who might seek to adopt product–service bundling and for regulators and policy makers who want to combat obsolescence.

Suggested Citation

  • Pauline Munten & Joëlle Vanhamme & Valérie Swaen, 2021. "Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda," Post-Print hal-03135689, HAL.
    • Handle: RePEc:hal:journl:hal-03135689
    DOI: 10.1177/2051570720980004
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    Cited by:

    1. Vrain, Emilie & Wilson, Charlie & Andrews, Barnaby, 2022. "The discontinuance of low carbon digital products and services," Technological Forecasting and Social Change, Elsevier, vol. 185(C).

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