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Psychological factors influencing technology adoption: A case study from the oil and gas industry

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  • Roberts, Ruby
  • Flin, Rhona
  • Millar, David
  • Corradi, Luca

Abstract

People have the power to make an innovation a success or a failure. Corporate decision makers act as both facilitators and barriers to the introduction of technologies into their organisations. Psychological factors clearly have an impact on their decisions and acceptance behaviours, but these have not been fully explored. Consequently, an understanding of these factors is essential for organisations who wish to accelerate technology adoption as well as for innovators who face numerous barriers when introducing their new products to the industrial market.

Suggested Citation

  • Roberts, Ruby & Flin, Rhona & Millar, David & Corradi, Luca, 2021. "Psychological factors influencing technology adoption: A case study from the oil and gas industry," Technovation, Elsevier, vol. 102(C).
    • Handle: RePEc:eee:techno:v:102:y:2021:i:c:s0166497220300912
    DOI: 10.1016/j.technovation.2020.102219
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