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The Acceptance of NFC Smart Posters in Tourism

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Kim Boes

    (Bournemouth University)

  • Larissa Borde

    (University of Applied Sciences Salzburg)

  • Roman Egger

    (University of Applied Sciences Salzburg)

Abstract

With the introduction of permeating devices, NFC is seen as a technique, which facilitates and enhances short-range connections. Smart posters are a new business invention utilising NFC and are perceived to be very user-friendly, as they provide the user with digitalised information without a significant amount of user interaction. Although research has been conducted in the field of NFC development and the technology’s benefits and values, relatively little research has been carried out to understand what lies behind travellers’ behavioural intention to use NFC smart posters. Thus, this study explores the various factors influencing consumer acceptance of NFC smart posters by applying the Unified Theory of Acceptance and Use of Technology model. The results indicate that not only Perceived Performance Expectancy and Perceived Quality have a strong positive impact on Behavioural Intention to use NFC smart posters, but Social Influence and Perceived Effort Expectancy also have a positive effect on the acceptance of such posters.

Suggested Citation

  • Kim Boes & Larissa Borde & Roman Egger, 2015. "The Acceptance of NFC Smart Posters in Tourism," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 435-447, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_32
    DOI: 10.1007/978-3-319-14343-9_32
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    Citations

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    Cited by:

    1. Kim, Yaeri & Roh, Taewoo, 2022. "Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    2. Velina Kazandzhieva, 2020. "Sustainable Forms of Smart Tourism," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 85-94, August.
    3. Angeloni, Silvia, 2016. "A tourist kit ‘made in Italy’: An ‘intelligent’ system for implementing new generation destination cards," Tourism Management, Elsevier, vol. 52(C), pages 187-209.
    4. Suk Won Lee & Hye Jin Sung & Hyeon Mo Jeon, 2019. "Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality," Sustainability, MDPI, vol. 11(11), pages 1-15, June.

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