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From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets

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  • Saura, Jose Ramon
  • Ribeiro-Soriano, Domingo
  • Palacios-Marqués, Daniel

Abstract

In recent years, strategies focused on data-driven innovation (DDI) have led to the emergence and development of new products and business models in the digital market. However, these advances have given rise to the development of sophisticated strategies for data management, predicting user behavior, or analyzing their actions. Accordingly, the large-scale analysis of user-generated data (UGD) has led to the emergence of user privacy concerns about how companies manage user data. Although there are some studies on data security, privacy protection, and data-driven strategies, a systematic review on the subject that would focus on both UGD and DDI as main concepts is lacking. Therefore, the present study aims to provide a comprehensive understanding of the main challenges related to user privacy that affect DDI. The methodology used in the present study unfolds in the following three phases; (i) a systematic literature review (SLR); (ii) in-depth interviews framed in the perspectives of UGD and DDI on user privacy concerns, and finally, (iii) topic-modeling using a Latent Dirichlet allocation (LDA) model to extract insights related to the object of study. Based on the results, we identify 14 topics related to the study of DDI and UGD strategies. In addition, 14 future research questions and 7 research propositions are presented that should be consider for the study of UGD, DDI and user privacy in digital markets. The paper concludes with an important discussion regarding the role of user privacy in DDI in digital markets.

Suggested Citation

  • Saura, Jose Ramon & Ribeiro-Soriano, Domingo & Palacios-Marqués, Daniel, 2021. "From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets," International Journal of Information Management, Elsevier, vol. 60(C).
    • Handle: RePEc:eee:ininma:v:60:y:2021:i:c:s0268401221000244
    DOI: 10.1016/j.ijinfomgt.2021.102331
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    Cited by:

    1. Linpei Song & Zhuang Ma & Junyi Sun, 2023. "The Influence of Technostress, Learning Goal Orientation, and Perceived Team Learning Climate on Intra-Team Knowledge Sharing and Innovative Practices Among ICT-Enabled Team Members," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(1), pages 115-136, January.
    2. Savvas Papagiannidis & Dinara Davlembayeva, 2022. "Bringing Smart Home Technology to Peer-to-Peer Accommodation: Exploring the Drivers of Intention to Stay in Smart Accommodation," Information Systems Frontiers, Springer, vol. 24(4), pages 1189-1208, August.
    3. Ofori, Isaac K. & Quaidoo, Christopher & Ofori, Pamela E., 2021. "What Drives Financial Sector Development in Africa? Insights from Machine Learning," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
    4. Lluc Vila-Boix & Alicia Blanco-González & Giorgia Miotto & Felipe Hernández-Perlines, 2024. "The impact of social media advertising on brand’ legitimacy," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2115-2138, September.
    5. Lan, Lan & Zhou, Zhifang, 2024. "Complementary or substitutive effects? The duality of digitalization and ESG on firm's innovation," Technology in Society, Elsevier, vol. 77(C).
    6. Belém Barbosa & José Ramón Saura & Dag Bennett, 2024. "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, vol. 49(1), pages 69-103, February.
    7. Kalai Hung & Naomi A. Lee & Kaiping Peng & Jie Sui, 2021. "Profile Pictures in the Digital World: Self-Photographs Predict Better Life Satisfaction," IJERPH, MDPI, vol. 18(12), pages 1-10, June.
    8. Min Wang & Mary McVee & Jingjing Ding, 2023. "â€œè¿™ä¸ªçœŸçš„ä¸ å¥½è¯´.†(It is Hard to Say): Positioning, Graphicons, and Culture: A Multimodal Discourse Analysis of a WeChat Discussion," SAGE Open, , vol. 13(4), pages 21582440231, October.
    9. Alzaidi, Maram Saeed & Agag, Gomaa, 2022. "The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    10. Paras Bhatt & Naga Vemprala & Rohit Valecha & Govind Hariharan & H. Raghav Rao, 2023. "User Privacy, Surveillance and Public Health during COVID-19 – An Examination of Twitterverse," Information Systems Frontiers, Springer, vol. 25(5), pages 1667-1682, October.
    11. María-Jesús Gallego-Arrufat & Norma Torres-Hernández & Inmaculada García-Martínez & Soledad Domene-Martos, 2023. "An Educational Framework in Digital Rights and Responsibilities for Young Entrepreneurs," SAGE Open, , vol. 13(4), pages 21582440231, November.
    12. Li, Cui & Li, Hong & Tao, Changqi, 2023. "Evolutionary game of platform enterprises, government and consumers in the context of digital economy," Journal of Business Research, Elsevier, vol. 167(C).
    13. Francisco Javier Lacarcel & Raquel Huete, 2023. "Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 691-708, June.
    14. Alghamdi, OmarA. & Agag, Gomaa, 2024. "Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    15. Wang, Guoqiang & Tan, Garry Wei-Han & Yuan, Yunpeng & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2022. "Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    16. Jose Ramon Saura & Daniel Palacios-Marqués & Domingo Ribeiro-Soriano, 2023. "Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1696-1722, October.
    17. Gelashvili, Vera & Martínez-Navalón, Juan Gabriel & DeMatos, Nelson & de Brito Correia, Marisol, 2024. "Technological transformation: The importance of E-WOM and perceived privacy in the context of opinion platforms," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    18. Marisol Carvajal-Camperos & Paloma Almodóvar & Ignacio Danvila-del-Valle, 2024. "Examining the conditions for signing a strategic alliance contract: a configurational approach to the biotechnology sector," The Journal of Technology Transfer, Springer, vol. 49(1), pages 44-68, February.

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