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Analysing the satisfaction of university–industry cooperation efforts based on the Kano model: A Korean case

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  • Suh, Yongyoon
  • Woo, Chulwan
  • Koh, Jinhwan
  • Jeon, Jeonghwan

Abstract

Recently, there has been an increase in the university-industry cooperation to achieve harmonious development under the paradigm of open innovation. The government is engaging in various activities to promote successful university–industry cooperation efforts. Accordingly, relevant studies on the achievement of university–industry cooperation activities have been performed by many academic researchers. However, the satisfaction levels among university–industry cooperation program participants are insufficient. Moreover, studies on satisfaction with university–industry cooperation are also inadequate. Therefore, this research aims to propose a framework to analyse satisfaction with university–industry cooperation programs. The satisfaction index, dissatisfaction index, and potential customer satisfaction improvement (PCSI) index scores of the main efforts in university–industry cooperation are derived based on the Kano model. Portfolio analysis is performed to classify these main efforts into four categories and to analyse their characteristics. This study is expected to help improve satisfaction with university–industry cooperation by deriving guidelines for these types of initiatives.

Suggested Citation

  • Suh, Yongyoon & Woo, Chulwan & Koh, Jinhwan & Jeon, Jeonghwan, 2019. "Analysing the satisfaction of university–industry cooperation efforts based on the Kano model: A Korean case," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    • Handle: RePEc:eee:tefoso:v:148:y:2019:i:c:s0040162518316305
    DOI: 10.1016/j.techfore.2019.119740
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    Cited by:

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    2. Ferreira, Diogo Cunha & Marques, Rui Cunha & Nunes, Alexandre Morais & Figueira, José Rui, 2021. "Customers satisfaction in pediatric inpatient services: A multiple criteria satisfaction analysis," Socio-Economic Planning Sciences, Elsevier, vol. 78(C).
    3. Chen, Mu-Chen & Hsu, Chia-Lin & Huang, Chun-Han, 2021. "Applying the Kano model to investigate the quality of transportation services at mega events," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    4. Roncancio-Marin, Jason & Dentchev, Nikolay & Guerrero, Maribel & Díaz-González, Abel & Crispeels, Thomas, 2022. "University-Industry joint undertakings with high societal impact: A micro-processes approach," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    5. Geetha, Selvaraj & Jeon, JeongHwan, 2023. "Stratified network mapping decision making technique based decision support framework for R&D budget allocation in South Korea," Socio-Economic Planning Sciences, Elsevier, vol. 87(PB).
    6. Alex de Lima Teodoro da Penha & Samuel Vinícius Bonato & Joana Baleeiro Passos & Eduardo da Silva Fernandes & Cínthia Kulpa & Carla Schwengber ten Caten, 2024. "Navigating the Urgency: An Open Innovation Project of Protective Equipment Development from a Quadruple Helix Perspective," Sustainability, MDPI, vol. 16(4), pages 1-32, February.
    7. Ziqing He & Qin Liu, 2023. "The Crossover Cooperation Mode and Mechanism of Green Innovation between Manufacturing and Internet Enterprises in Digital Economy," Sustainability, MDPI, vol. 15(5), pages 1-28, February.
    8. Lamrhari, Soumaya & Ghazi, Hamid El & Oubrich, Mourad & Faker, Abdellatif El, 2022. "A social CRM analytic framework for improving customer retention, acquisition, and conversion," Technological Forecasting and Social Change, Elsevier, vol. 174(C).

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