IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v144y2019icp251-269.html
   My bibliography  Save this article

Social media and innovation: A systematic literature review and future research directions

Author

Listed:
  • Bhimani, Hardik
  • Mention, Anne-Laure
  • Barlatier, Pierre-Jean

Abstract

Social media are privileged vehicles to generate rich data created with unprecedented multi-faceted insights to drive faster ideation and commercialisation of client-centric innovations. The essence of data generated through social media is rooted in the connections and relationships it enables between firms and their stakeholders, and represents one of the greatest assets for data-driven innovation. As most of the firms are still experiencing and trailblazing in this matter, the current challenge is therefore to learn how to benefit from social media's potential for innovation purposes. In the last decade, research interest has increased towards understanding social media – innovation interactions. The reliance on the wisdom of the crowd in driving major business decisions and shaping society's way of life is now well acknowledged in academic and business literature. Social media is increasingly used as a tool to manage knowledge flows within and across organisation boundaries in the process of innovation. Yet, conceptualisation of social media and innovation interaction and a systematic review of how far the field has come remains providential. Therefore, through a systematic literature review we aim to identify research trends and gaps in the field, conceptualise current paradigmatic views and therein provide clear propositions to guide future research. Based on a systematic review, 111 articles published in peer-reviewed journals and found in EBSCO Host® and Scopus® databases are descriptively analysed, with results synthesized across current research trends. Findings suggest social media is seen as enabler and driver of innovation, with behavioural and resource based perspectives being the most popular theoretical lens used by researchers. The originality of the paper is rooted in the comprehensive search and systematic review of studies in the discourse, which have not been unified to date. Implications for advancement of knowledge are embedded in the purposefully proposed theoretical, contextual and methodological perspectives, providing future research directions for exploring social media capability in innovation management.

Suggested Citation

  • Bhimani, Hardik & Mention, Anne-Laure & Barlatier, Pierre-Jean, 2019. "Social media and innovation: A systematic literature review and future research directions," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 251-269.
    • Handle: RePEc:eee:tefoso:v:144:y:2019:i:c:p:251-269
    DOI: 10.1016/j.techfore.2018.10.007
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162517316074
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2018.10.007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Wanda J. Orlikowski & Jack J. Baroudi, 1991. "Studying Information Technology in Organizations: Research Approaches and Assumptions," Information Systems Research, INFORMS, vol. 2(1), pages 1-28, March.
    2. Harri Jalonen, 2015. "Dancing With The Paradox — Social Media In Innovation Through Complexity Lens," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 1-26.
    3. Lokman I. Meho & Kiduk Yang, 2007. "Impact of data sources on citation counts and rankings of LIS faculty: Web of science versus scopus and google scholar," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 58(13), pages 2105-2125, November.
    4. Scuotto, Veronica & Del Giudice, Manlio & Peruta, Maria Rosaria della & Tarba, Shlomo, 2017. "The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 184-194.
    5. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    6. Iden, Jon & Methlie, Leif B. & Christensen, Gunnar E., 2017. "The nature of strategic foresight research: A systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 116(C), pages 87-97.
    7. Philip M. Podsakoff & Scott B. MacKenzie & Daniel G. Bachrach & Nathan P. Podsakoff, 2005. "The influence of management journals in the 1980s and 1990s," Strategic Management Journal, Wiley Blackwell, vol. 26(5), pages 473-488, May.
    8. Piller, Frank & Vossen, Alexander & Ihl, Christoph, 2012. "From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(1), pages 7-27.
    9. Donohue, Joan M. & Fox, Jeremy B., 2000. "A multi-method evaluation of journals in the decision and management sciences by US academics," Omega, Elsevier, vol. 28(1), pages 17-36, February.
    10. Mary M. Crossan & Marina Apaydin, 2010. "A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1154-1191, September.
    11. Philippe Mongeon & Adèle Paul-Hus, 2016. "The journal coverage of Web of Science and Scopus: a comparative analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 106(1), pages 213-228, January.
    12. Richard R. Nelson & Sidney G. Winter, 2002. "Evolutionary Theorizing in Economics," Journal of Economic Perspectives, American Economic Association, vol. 16(2), pages 23-46, Spring.
    13. Diana Hicks & Jian Wang, 2011. "Coverage and overlap of the new social sciences and humanities journal lists," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(2), pages 284-294, February.
    14. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    15. Jose Benitez & Ana Castillo & Javier Llorens & Jessica Braojos, 2018. "IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms: The moderator role of social media capability," Post-Print hal-01998044, HAL.
    16. Christofer Laurell & Christian Sandström, 2016. "Analysing Uber In Social Media — Disruptive Technology Or Institutional Disruption?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-19, June.
    17. Bashir, Naheed & Papamichail, K.Nadia & Malik, Khaleel, 2017. "Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 176-183.
    18. Wu, Chih-Wen, 2016. "The performance impact of social media in the chain store industry," Journal of Business Research, Elsevier, vol. 69(11), pages 5310-5316.
    19. Rajshree Panda & Deepa Kapoor, 2017. "Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 59-74.
    20. Lu, Yang & Papagiannidis, Savvas & Alamanos, Eleftherios, 2018. "Internet of Things: A systematic review of the business literature from the user and organisational perspectives," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 285-297.
    21. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    22. Diana Hicks & Jian Wang, 2011. "Coverage and overlap of the new social sciences and humanities journal lists," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 62(2), pages 284-294, February.
    23. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    24. Harris, J.K. & Mueller, N.L. & Snider, D., 2013. "Social media adoption in local health departments nationwide," American Journal of Public Health, American Public Health Association, vol. 103(9), pages 1700-1707.
    25. Bang Nguyen & Xiaoyu (allen) Yu & T. C. Melewar & Junsong Chen, 2015. "Brand innovation and social media : Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability," Post-Print hal-02312301, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhang, Feng & Zhu, Lei, 2021. "Social media strategic capability, organizational unlearning, and disruptive innovation of SMEs: The moderating roles of TMT heterogeneity and environmental dynamism," Journal of Business Research, Elsevier, vol. 133(C), pages 183-193.
    2. Mention, Anne-Laure & Barlatier, Pierre-Jean & Josserand, Emmanuel, 2019. "Using social media to leverage and develop dynamic capabilities for innovation," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 242-250.
    3. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    4. Giannis Milolidakis & Demosthenes Akoumianakis & Chris Kimble, 2013. "Digital traces for business intelligence: A case study of mobile telecoms service brands in Greece," Post-Print halshs-00954440, HAL.
    5. Foltean, Florin Sabin & Trif, Simona Mihaela & Tuleu, Daniela Liliana, 2019. "Customer relationship management capabilities and social media technology use: Consequences on firm performance," Journal of Business Research, Elsevier, vol. 104(C), pages 563-575.
    6. Hassani, Abdeslam & Mosconi, Elaine, 2022. "Social media analytics, competitive intelligence, and dynamic capabilities in manufacturing SMEs," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    7. Muninger, Marie-Isabelle & Mahr, Dominik & Hammedi, Wafa, 2022. "Social media use: A review of innovation management practices," Journal of Business Research, Elsevier, vol. 143(C), pages 140-156.
    8. Muninger, Marie-Isabelle & Hammedi, Wafa & Mahr, Dominik, 2019. "The value of social media for innovation: A capability perspective," Journal of Business Research, Elsevier, vol. 95(C), pages 116-127.
    9. Bullini Orlandi, Ludovico & Zardini, Alessandro & Rossignoli, Cecilia, 2020. "Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities," Journal of Business Research, Elsevier, vol. 112(C), pages 385-395.
    10. Monica Patrut, 2015. "Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    11. Lashgari, Maryam, 2014. "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series 2014/9, Royal Institute of Technology, Department of Industrial Economics and Management.
    12. Wu He & Feng-Kwei Wang & Yong Chen & Shenghua Zha, 0. "An exploratory investigation of social media adoption by small businesses," Information Technology and Management, Springer, vol. 0, pages 1-12.
    13. Wu He & Feng-Kwei Wang & Yong Chen & Shenghua Zha, 2017. "An exploratory investigation of social media adoption by small businesses," Information Technology and Management, Springer, vol. 18(2), pages 149-160, June.
    14. Elena Casprini & Alberto Di Minin, 2015. "How are companies facing the social media (r)evolution?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(2), pages 67-86.
    15. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    16. Drago Ruzic & Antun Bilos & Filip Radulovic, 2018. "Preliminary Study Of Personal Marketing In The Digital Environment: Attributes And Perception Of Internet Users In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 209-229, june.
    17. Janarthanan Balakrishnan & Pantea Foroudi, 2020. "Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 181-200, August.
    18. Ghezzi, Antonio & Gastaldi, Luca & Lettieri, Emanuele & Martini, Antonella & Corso, Mariano, 2016. "A role for startups in unleashing the disruptive power of social media," International Journal of Information Management, Elsevier, vol. 36(6), pages 1152-1159.
    19. Ashish K. Rathore & Arpan K. Kar & P. Vigneswara Ilavarasan, 2017. "Social Media Analytics: Literature Review and Directions for Future Research," Decision Analysis, INFORMS, vol. 14(4), pages 229-249, December.
    20. Ferrell, Linda & Ferrell, O.C., 2012. "Redirecting direct selling: High-touch embraces high-tech," Business Horizons, Elsevier, vol. 55(3), pages 273-281.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:144:y:2019:i:c:p:251-269. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.