Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
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DOI: 10.1016/j.techfore.2018.11.018
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- McLean, Graeme & Osei-Frimpong, Kofi, 2019. "Chat now… Examining the variables influencing the use of online live chat," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 55-67.
- Sanz-Blas, Silvia & Buzova, Daniela & Pérez-Ruiz, Pilar, 2021. "Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
- Wang, Nan & Wang, Liya & Ma, Zhenzhong & Wang, Shouyang, 2022. "From knowledge seeking to knowledge contribution: A social capital perspective on knowledge sharing behaviors in online Q&A communities," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
- Wong, Amy & Lee, Marcus, 2022. "Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
- Luo, Nuan & Wang, Yu & Zhang, Mingli & Niu, Tao & Tu, Jianbo, 2020. "Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
- Najmul Hoda & Naim Ahmad & Amjad Aldweesh & Quadri Noorulhasan Naveed, 2023. "Intensity of SNS Use as a Predictor of Online Social Capital and the Moderating Role of SNS Platforms: An Empirical Study Using Partial Least Squares Structural Equation Modelling," Sustainability, MDPI, vol. 15(6), pages 1-17, March.
- Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
- Ruiz-Palomino, Pablo & Yáñez-Araque, Benito & Jiménez-Estévez, Pedro & Gutiérrez-Broncano, Santiago, 2022. "Can servant leadership prevent hotel employee depression during the COVID-19 pandemic? A mediating and multigroup analysis," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
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Keywords
Social capital; Online brand communities; Consumer-initiated online brand communities; Social media;All these keywords.
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