IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v137y2018icp10-18.html
   My bibliography  Save this article

Blending Internet-of-Things (IoT) solutions into relationship marketing strategies

Author

Listed:
  • Lo, Fang-Yi
  • Campos, Nayara

Abstract

With contemporary life becoming more instantly connected and as the disruptiveness of technologies is occurring at a faster pace, the Internet-of-Things (IoT) is now even more accessible and common, prompting companies to adopt IoT solutions to improve their customers' experiences. IoT enables physical devices to connect and exchange data through the Internet by collecting strategic information, thus creating opportunities for companies to become more efficient and responsive to market changes. This paper thus investigates how companies are blending IoT solutions into their relationship marketing strategies and focuses on finding how this combination can boost business performance and what the challenges are when dealing with disruptive technology changes.

Suggested Citation

  • Lo, Fang-Yi & Campos, Nayara, 2018. "Blending Internet-of-Things (IoT) solutions into relationship marketing strategies," Technological Forecasting and Social Change, Elsevier, vol. 137(C), pages 10-18.
    • Handle: RePEc:eee:tefoso:v:137:y:2018:i:c:p:10-18
    DOI: 10.1016/j.techfore.2018.09.029
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162518306334
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2018.09.029?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Laya, Andres & Bratu, Vlad-loan & Markendahl, Jan, 2013. "Who is investing in machine-to-machine communications?," 24th European Regional ITS Conference, Florence 2013 88475, International Telecommunications Society (ITS).
    2. Wang, Yu-Hui & Hsieh, Chia-Ching, 2018. "Explore technology innovation and intelligence for IoT (Internet of Things) based eyewear technology," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 281-290.
    3. Wolfgang Ulaga & Andreas Eggert, 2006. "Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships," Post-Print hal-00482522, HAL.
    4. Martínez-Caro, Eva & Cegarra-Navarro, Juan Gabriel & García-Pérez, Alexeis & Fait, Monica, 2018. "Healthcare service evolution towards the Internet of Things: An end-user perspective," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 268-276.
    5. Yang, L. & Yang, S.H. & Plotnick, L., 2013. "How the internet of things technology enhances emergency response operations," Technological Forecasting and Social Change, Elsevier, vol. 80(9), pages 1854-1867.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Liang, Yongheng & Xu, Qian & Jin, Liyin, 2021. "The effect of smart and connected products on consumer brand choice concentration," Journal of Business Research, Elsevier, vol. 135(C), pages 163-172.
    2. Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021. "The Challenge for Energy Saving in Smart Homes: Exploring the Interest for IoT Devices Acquisition in Romania," Energies, MDPI, vol. 14(22), pages 1-12, November.
    3. Beenish Tariq & Sadaf Taimoor & Hammad Najam & Rob Law & Waseem Hassan & Heesup Han, 2020. "Generating Marketing Outcomes through Internet of Things (IoT) Technologies," Sustainability, MDPI, vol. 12(22), pages 1-12, November.
    4. Lepore, Dominique & Dolui, Koustabh & Tomashchuk, Oleksandr & Shim, Heereen & Puri, Chetanya & Li, Yuan & Chen, Nuoya & Spigarelli, Francesca, 2023. "Interdisciplinary research unlocking innovative solutions in healthcare," Technovation, Elsevier, vol. 120(C).
    5. Ghouri, Arsalan Mujahid & Mani, Venkatesh & Haq, Mirza Amin ul & Kamble, Sachin S., 2022. "The micro foundations of social media use: Artificial intelligence integrated routine model," Journal of Business Research, Elsevier, vol. 144(C), pages 80-92.
    6. Lin, Marta Yuan-Chen & Nguyen, Tessa Tien & Cheng, Edward Ying-Lun & Le, Angelina Nhat Hanh & Cheng, Julian Ming Sung, 2022. "Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness," Journal of Business Research, Elsevier, vol. 141(C), pages 151-162.
    7. Hassani, Hossein & Beneki, Christina & Silva, Emmanuel Sirimal & Vandeput, Nicolas & Madsen, Dag Øivind, 2021. "The science of statistics versus data science: What is the future?," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    8. Lo, Fang-Yi & Yu, Tiffany Hui-Kuang & Chen, Hsin-Hao, 2020. "Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments," Journal of Business Research, Elsevier, vol. 121(C), pages 93-102.
    9. Pedota, Mattia, 2023. "Big data and dynamic capabilities in the digital revolution: The hidden role of source variety," Research Policy, Elsevier, vol. 52(7).
    10. Ravneet Kaur & Rajesh Singh & Anita Gehlot & Neeraj Priyadarshi & Bhekisipho Twala, 2022. "Marketing Strategies 4.0: Recent Trends and Technologies in Marketing," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
    11. Khadija Hassan, 2024. "Consumer Behaviour Moderates the Effect of Green and Social Network Marketing and Strategies on Textile Business Performance in Faisalabad, Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(1), pages 609-616.
    12. Andreea-Diana Suciu (Vodă) & Andra Ioana Maria Tudor & Ioana Bianca Chițu & Lavinia Dovleac & Gabriel Brătucu, 2021. "IoT Technologies as Instruments for SMEs’ Innovation and Sustainable Growth," Sustainability, MDPI, vol. 13(11), pages 1-17, June.
    13. Flávio Horita & João Baptista & João Porto Albuquerque, 2023. "Exploring the use of IoT Data for Heightened Situational Awareness in Centralised Monitoring Control Rooms," Information Systems Frontiers, Springer, vol. 25(1), pages 275-290, February.
    14. Mustak, Mekhail & Salminen, Joni & Plé, Loïc & Wirtz, Jochen, 2021. "Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 389-404.
    15. Arora, Anuja & Bansal, Shivam & Kandpal, Chandrashekhar & Aswani, Reema & Dwivedi, Yogesh, 2019. "Measuring social media influencer index- insights from facebook, Twitter and Instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 86-101.
    16. Sestino, Andrea & Prete, Maria Irene & Piper, Luigi & Guido, Gianluigi, 2020. "Internet of Things and Big Data as enablers for business digitalization strategies," Technovation, Elsevier, vol. 98(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Arfi, Wissal Ben & Nasr, Imed Ben & Kondrateva, Galina & Hikkerova, Lubica, 2021. "The role of trust in intention to use the IoT in eHealth: Application of the modified UTAUT in a consumer context," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    2. Ly, Pham Thi Minh & Lai, Wen-Hsiang & Hsu, Chiung-Wen & Shih, Fang-Yin, 2018. "Fuzzy AHP analysis of Internet of Things (IoT) in enterprises," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 1-13.
    3. Almobaideen, Wesam & Krayshan, Rand & Allan, Mamoon & Saadeh, Maha, 2017. "Internet of Things: Geographical Routing based on healthcare centers vicinity for mobile smart tourism destination," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 342-350.
    4. Federica Murmura & Laura Bravi & Gilberto Santos, 2021. "Sustainable Process and Product Innovation in the Eyewear Sector: The Role of Industry 4.0 Enabling Technologies," Sustainability, MDPI, vol. 13(1), pages 1-16, January.
    5. Laya, Andrés & Sundquist, Mårten & Markendahl, Jan, 2015. "Motivation, Regulation And Actor Constellations - Experiences From A Multidisciplinary Research Project On Health And Wellbeing As Part Of The Internet Of Things," 26th European Regional ITS Conference, Madrid 2015 127160, International Telecommunications Society (ITS).
    6. Maria Fuentes-Blasco & Beatriz Moliner-Velázquez & Irene Gil-Saura, 2017. "Latent segmentation in business-to-business based on information and communication technology and relationship variables," Tourism Economics, , vol. 23(2), pages 460-468, March.
    7. Matanda, Margaret Jekanyika & Freeman, Susan, 2009. "Effect of perceived environmental uncertainty on exporter-importer inter-organisational relationships and export performance improvement," International Business Review, Elsevier, vol. 18(1), pages 89-107, February.
    8. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani & Olya, Hossein, 2021. "Scepticism and resistance to IoMT in healthcare: Application of behavioural reasoning theory with configurational perspective," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    9. Manuel Rodríguez-Díaz & Rosa Rodríguez-Díaz & Tomás F. Espino-Rodríguez, 2018. "Analysis of the Online Reputation Based on Customer Ratings of Lodgings in Tourism Destinations," Administrative Sciences, MDPI, vol. 8(3), pages 1-18, September.
    10. Garcia-Perez, Alexeis & Cegarra-Navarro, Juan Gabriel & Sallos, Mark Paul & Martinez-Caro, Eva & Chinnaswamy, Anitha, 2023. "Resilience in healthcare systems: Cyber security and digital transformation," Technovation, Elsevier, vol. 121(C).
    11. Videsh Desingh & Baskaran R, 2022. "Internet of Things adoption barriers in the Indian healthcare supply chain: An ISM‐fuzzy MICMAC approach," International Journal of Health Planning and Management, Wiley Blackwell, vol. 37(1), pages 318-351, January.
    12. Olivier Arsène & Claudio Vitari, 2022. "L'effet modérateur de la littératie numérique dans l'adoption des technologies de santé connectées pour le traitement des maladies chroniques," Post-Print hal-03876766, HAL.
    13. Leonidas C. Leonidou & Bilge Aykol & Jorma Larimo & Lida Kyrgidou & Paul Christodoulides, 2021. "Enhancing International Buyer-Seller Relationship Quality and Long-Term Orientation Using Emotional Intelligence: The Moderating Role of Foreign Culture," Management International Review, Springer, vol. 61(3), pages 365-402, June.
    14. Akhtar, Pervaiz & Khan, Zaheer & Tarba, Shlomo & Jayawickrama, Uchitha, 2018. "The Internet of Things, dynamic data and information processing capabilities, and operational agility," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 307-316.
    15. Margherita, Alessandro & Elia, Gianluca & Klein, Mark, 2021. "Managing the COVID-19 emergency: A coordination framework to enhance response practices and actions," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    16. Simona-Mihaela TRIF, 2012. "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 253-271.
    17. imen ABDENNADHER & Karim TRABELSI & Tarek ABDELLATIF, 2017. "Les influences des déterminants de la qualité relationnelle des banques islamiques sur l’engagement de leurs clients," Journal of Academic Finance, RED research unit, university of Gabes, Tunisia, vol. 8(1), June.
    18. Kajikawa, Yuya & Mejia, Cristian & Wu, Mengjia & Zhang, Yi, 2022. "Academic landscape of Technological Forecasting and Social Change through citation network and topic analyses," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    19. Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016. "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, vol. 41(1), pages 141-160, February.
    20. Dwayne D. Gremler & Yves Vaerenbergh & Elisabeth C. Brüggen & Kevin P. Gwinner, 2020. "Understanding and managing customer relational benefits in services: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 565-583, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:137:y:2018:i:c:p:10-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.