Involving online community customers in product innovation: The double-edged sword effect
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DOI: 10.1016/j.technovation.2022.102687
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Cited by:
- Chao Wang & Zhigang Wang, 2023. "Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement," SAGE Open, , vol. 13(4), pages 21582440231, December.
- Carmen Acatrinei & Laura Daniela Roșca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023. "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 17-25, April.
- Eduardo Antonio Chang-Muñoz & Andrés Felipe Guarín-García & Yuneidis Charris-Sevilla & José Fernando Gallego-Nicholls & Cristina Santos-Rojo & Arturo Ortigosa-Blanch, 2023. "Innovation Activities and Their Impact on Product Innovation Results: Evidence from a Sectorial Study," Sustainability, MDPI, vol. 15(8), pages 1-15, April.
- Chen, Ting & Xiong, Yu, 2024. "Product positioning of low-carbon products based on blockchain-enabled product communities," Technovation, Elsevier, vol. 132(C).
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Keywords
Online customer involvement; Product innovation performance; Online community affiliation; Xiaomi online community;All these keywords.
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