IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v8y2005i2p167-193.html
   My bibliography  Save this article

Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective

Author

Listed:
  • Turner, Paul
  • Shilbury, David

Abstract

The professional sport broadcasting landscape has received much attention from an economic and legal perspective. While the economic and legal focus has been the predominant association with sport broadcasting, there has been little research undertaken into the breadth of delivery and significance of broadcast coverage. The aim of this paper was to identify the professional sport broadcasting landscape in Australia. The sport broadcast landscape was examined from the perspective of two professional football codes. In-depth interviewing of senior managers of 11 AFL, and 10 NRL clubs was undertaken with the resulting data analysed, coded and emergent themes identified. Three core themes emerged: identified as territory, distribution and profile. A further seven sub-themes specific to the outcomes associated within each category were also identified. Major findings highlight the territorial nature of the Australian professional football league market, identifying the way in which clubs are representative of particular regions. Issues associated with free-to-air delivery, brand recognition and core market attributes were also identified. Results are presented; implications for management and opportunities for future research are discussed.

Suggested Citation

  • Turner, Paul & Shilbury, David, 2005. "Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective," Sport Management Review, Elsevier, vol. 8(2), pages 167-193, September.
    • Handle: RePEc:eee:spomar:v:8:y:2005:i:2:p:167-193
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352305700383
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Scully, Gerald W., 1995. "The Market Structure of Sports," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9780226743950, August.
    2. Cowie, Campbell & Williams, Mark, 1997. "The economics of sports rights," Telecommunications Policy, Elsevier, vol. 21(7), pages 619-634, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alenka Lena Klopcic & Jana Hojnik & Stefan Bojnec & Drago Papler, 2020. "Global Transition to the Subscription Economy: Literature Review on Business Model Changes in the Media Landscape," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 323-348.
    2. Jakee, Keith & Kenneally, Martin & Dineen, Declan, 2022. "Scheduling slots and league objectives: An empirical analysis of Australia’s AFL," The Quarterly Review of Economics and Finance, Elsevier, vol. 84(C), pages 359-371.
    3. Jakee, Keith & Kenneally, Martin & Mitchell, Hamish, 2010. "Asymmetries in scheduling slots and game-day revenues: An example from the Australian Football League," Sport Management Review, Elsevier, vol. 13(1), pages 50-64, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Craig A. Depken & Peter A. Groothuis & Mark C. Strazicich, 2020. "Evolution Of Community Deterrence: Evidence From The National Hockey League," Contemporary Economic Policy, Western Economic Association International, vol. 38(2), pages 289-303, April.
    2. repec:lan:wpaper:3964 is not listed on IDEAS
    3. Cyrenne, Philippe, 2001. "A Quality-of-Play Model of a Professional Sports League," Economic Inquiry, Western Economic Association International, vol. 39(3), pages 444-452, July.
    4. David G. Surdam, 2002. "The American “Not-So-Socialist†League in the Postwar Era," Journal of Sports Economics, , vol. 3(3), pages 264-290, August.
    5. Bernd Frick, 2013. "Team wage bills and sporting performance: evidence from (major and minor) European football leagues," Chapters, in: Plácido Rodríguez & Stefan Késenne & Jaume García (ed.), The Econometrics of Sport, chapter 4, pages 63-80, Edward Elgar Publishing.
    6. Jean-François Bourg & Jean-Jacques Gouguet, 2010. "The Political Economy of Professional Sport," Books, Edward Elgar Publishing, number 13177.
    7. Tina Heubeck & Jochen Scheuer, "undated". "Incentive Contracts in Team Sports - Theory and Practice," German Working Papers in Law and Economics 2002-1-1042, Berkeley Electronic Press.
    8. Paul Downward, 2014. "English professional football," Chapters, in: John Goddard & Peter Sloane (ed.), Handbook on the Economics of Professional Football, chapter 17, pages 277-297, Edward Elgar Publishing.
    9. Carlos Pestana Barros, 2001. "Economic Return on Schooling for Soccer Players," Journal of Sports Economics, , vol. 2(4), pages 369-378, November.
    10. Jeremy T. Schwartz & Justin P. Isaacs & Anthony M. Carilli, 2007. "To Race or to Place?," Journal of Sports Economics, , vol. 8(6), pages 633-641, December.
    11. Jiang, Minghua & Xu, Lixin Colin, 2005. "Medals in transition: explaining medal performance and inequality of Chinese provinces," Journal of Comparative Economics, Elsevier, vol. 33(1), pages 158-172, March.
    12. Ilya Solntsev & Anatoly Vorobyev & Elnura Irmatova & Nikita Osokin, 2016. "Rating evaluation of sports development efficiency using statistical analysis: evidence from Russian football," Papers 1612.07543, arXiv.org.
    13. repec:lan:wpaper:3679 is not listed on IDEAS
    14. Koning, R.H., 2000. "An econometric evaluation of the firing of a coach on team performance," Research Report 00F40, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    15. E. Woodrow Eckard, 2001. "Baseball’s Blue Ribbon Economic Report," Journal of Sports Economics, , vol. 2(3), pages 213-227, August.
    16. Frederic Palomino and Luca Rigotti., 2000. "The Sport League's Dilemma: Competitive Balance versus Incentives to Win," Economics Working Papers E00-292, University of California at Berkeley.
    17. Alexander Dilger, 2001. "“The Ericson Caseâ€," Journal of Sports Economics, , vol. 2(2), pages 194-198, May.
    18. Pelnar, Gregory, 2007. "Antitrust Analysis of Sports Leagues," MPRA Paper 5382, University Library of Munich, Germany.
    19. Jay Pil Choi & Subhasish M. Chowdhury & Jaesoo Kim, 2016. "Group Contests with Internal Conflict and Power Asymmetry," Scandinavian Journal of Economics, Wiley Blackwell, vol. 118(4), pages 816-840, October.
    20. Brian L. Goff & Thomas O. Wisley, 2006. "Is there a managerial life cycle? Evidence from the NFL," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 27(7), pages 563-572.
    21. Egon Franck & Stephan Nüesch, 2005. "Talent, Past Consumption and/or Popularity - Are German Soccer Celebrities Rosen or Adler Stars?," Working Papers 0005, University of Zurich, Center for Research in Sports Administration (CRSA), revised 2006.
    22. Roger G. Noll, 2007. "Broadcasting And Team Sports," Scottish Journal of Political Economy, Scottish Economic Society, vol. 54(3), pages 400-421, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:8:y:2005:i:2:p:167-193. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.