Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports
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DOI: 10.1016/j.smr.2019.05.003
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- Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.
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Keywords
Emotion; Sponsorship; Health; Behavioral intention;All these keywords.
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